Festivals like Day N Vegas, Afropunk Atlanta and Lollapalooza have made it clear they’re ready for festival season this fall, but the real question is: are you ready? Searching through your wardrobe to find something Instagram worthy can be a hassle. Whether your aesthetic is cottage-core or street inspired, these ten Black-owned shops have festival-friendly fits calling your name.
Asia Hall’s fashionable tech brand is known for its light-up, vibrant cowboy hats that are an easy way to bring yeehaw energy to any scene. Neon Cowboys has partnered with country artist Kacey Musgraves in the past and was recently seen at the City Girls’ BET Awards performance. Their multi-colored selection of cowboy hats aren’t the only thing that will catch your eye–grab a pair of matching light-up Out Past Midnight boots!
This sibling-owned brand was founded in England by Natalie, Leanne and Ryan Haynes, and their mission is to create inclusive clothing for individuals to feel more confident, empowered and liberated. From bedazzled two piece sets to sheer sequin mini dresses, Elsie & Fred has stylish pieces that will have your closet begging for more.
This Los Angeles-based company specializes in streetwear after owner Briana Wilson moved to New York and has since been seen on celebrities like Karrueche and Teyana Taylor. If you’re not one to do too much at a festival, Matte Brand keeps you comfortable and cute in their nude-tone asymmetrical dresses and neutral colored bikinis.
Crochet designer Jennifer Okoro founded Jenniiva in 2018 after creating unique crocheted pieces that are impossible to find in the fast fashion industry. Her iconic cannabis inspired Bali set screams “I’m attending a music festival,” but don’t let that deter you from glancing at her newly released Freedom collection of nudes and earth tones.
Based in Chicago, Give Me Plur is a plus-size friendly festival wear brand founded by Imani Williams. Between ultraviolet pasties and fun, flirty robes, there’s an eye-catching item that’s bound to be your next Instagram worthy shot at a festival. Along with their clothes, Give Me Plur created a set of “Ravers Love Water” tees to promote responsible raving and break the stereotype of rave culture being synonymous with heavy drug use.
Live out your cottagecore dreams while laying in the festival field in one of House of Aris’ sheer duster dresses. Founder Aris Van Calster began creating harnesses and other pieces on Etsy in 2017, and although she is currently located in Vietnam, her brand ships worldwide. If dresses aren’t what you’re looking for, two-piece sets might be the attention grabber you’re meant to wear.
We’re grown, so we know we can wear lingerie outside of the bedroom! Whether you’re dressing lingerie down with a cardigan and business-casual slacks or dressing it up with a slip dress, Love, Vera has affordable undergarments for your sultry fit. The size inclusive brand has bodysuits, teddies, bustiers and more that serve a double purpose even if you plan to solely wear them inside the house.
Finding an outfit is enough to worry about prior to a festival – what about your hair? If you’re going for a more colorful look, Houston-based braider KayTheHairSlayer created a line of multi-colored braiding hair to save you the pain of searching for hair dye tutorials on YouTube. If you’re not located in Houston, don’t worry. She ships nationwide with colors including rainbow, pink/purple ombre and pastel blue.
A festival fit isn’t complete with its accessories, including a stylish harness. Garters, cage sets and bralettes are just a handful of the harnesses that Emily Johnston has to offer. Each of Johnston’s elastic items are handmade for customers to feel their sexiest while wearing them. Spice up your outfit with a pair of her pentagram panties!
At age 14, Madison Jade’s hobby of crocheting turned into launching her own company, The Maddy Co. Currently, Jade’s work has been seen in Teen Vogue and on BET’s Black Girls Rock. Although her commissions are currently closed, you can check out the lookbook on her website for her previous orders.