As a commerce writer, my curls have been exposed to a large number of curl-focused hair care products on the market. So, when the opportunity to try out curl-loving essentials from 4th Ave Market came into my inbox I quickly said yes!

4th Ave Market is a curated online store dedicated to providing the multicultural community with beauty, hair, and personal care products. The brand has an extensive range of products, especially those owned my Black and multicultural entrepreneurs. 

About a month ago, 4th Ave Market sent me an entire hair care routine. But, before I could get the goods, I had to take the brand’s hair type quiz.

Taking the 4th Ave Market hair type quiz

4th Ave Market’s hair type quiz started off by asking me what my curl pattern looked like, so I chose curly. My curls range from 2C  to 4A. From there, it was super easy to answer all of the questions about my hair, scalp, and hair goals. 

In total, the whole quiz took a couple of minutes to answer the seven questions. Once the quiz was completed I placed my order, and about a week later, it was at my doorstep.

To test everything, I just went through the normal steps of my hair care routine but swapped my usual go-tos to the items in the provided box.

Taliah Waajid Green Apple & Aloe Nutrition Shampoo

I began by washing my hair with Taliah Waajid’s Green Apple & Aloe Nutrition Shampoo. Working this through my curls, I found the shampoo to be very gentle. The texture of this shampoo felt closer to the frothy milk I’d sip in a latte as opposed to dish soap suds. 

The product description said that this product was gentle, so there were no surprises there. I also found out that the formula includes vitamins A, B, C, and E along with coconut oil, aloe, and green apple. It’s like I washed my hair with a nutrient smoothie that didn’t dry-out my hands or hair.

Sheamoisture Jamaican Black Castor Oil Treatment Masque

Next, I chose to reach for Sheamoisture’s Jamaican Black Castor Oil Treatment Masque since this was my first wash day in a minute. Following the instructions, I put about a third of the jar in my hair and put it up in a cap. I chose to not sit under a dryer, so I left it in for 20 minutes. 

Upon rinsing, I noticed that my hair still felt soft. I’d say it was the same level of softness as when I rinsed out my shampoo.

Tgin Green Tea Super Moist Leave-In Conditioner

Fresh out of the shower, I towel dried my hair, put in my usual scalp oil, then went for Tgin’s Green Tea Super Moist Leave-In Conditioner. I’m not exaggerating when I say it was love at first work-through. 

From the moment I put this product on my curls I immediately knew that this leave-in conditioner would become a new staple for me. The only thing I don’t love is this particular container. 

The bottle is so stiff that I had to unscrew the cap and tap the product out. But, the leave-in conditioner itself is moisturizing and defines my curls better than any other leave-in conditioner I’ve tried. 

Spoiler alert: I already purchased another one so I’m always stocked.

Motions Style And Create Versatile Foam Styling Lotion

The Motions Style And Create Versatile Foam Styling Lotion was my next step. And, it is my runner up favorite product of the bunch for me. 

While my curls were still saturated in the leave-in conditioner, I applied a large palm-sized amount to my whole head. That’s when I was impressed. It was like the foam and the leave-in said, “let’s do this.” 

My curls were now defined, even softer than they were before, lightweight, shiny, and bouncy.

All of that said, there was one thing I didn’t love. The packaging. When my box arrived I noticed a corner was a bit wet. 

Turns out this bottle leaked about a third of the way. There was no tape to secure the top to the main component so I think it unscrewed a bit during shipping. 

Once that step was done, I just used my diffuser and I was bouncing out the door with my revived curls.

Taliah Waajid Black Earth Products Enhancing Herbal Conditioner

A few days later, I used Taliah Waajid’s Black Earth Products Enhancing Herbal Conditioner as a co-wash. The package said the product can be used for co-washing so I put it to the test. 

The result? Super soft curls that were clean from a few days worth of sweaty workout classes. I used up the whole bottle and would definitely repurchase it in the future. 

Salon Pro Hair Food, Argan Oil

Photo Courtesy of 4th Ave Market

For me, the Salon Pro Hair Food, Argan Oil was my least favorite product of the bunch. It has a very slick consistency that I didn’t want to put on my scalp. So, I tried it as a touch up oil and found it works much better for that purpose. 

So, for me, this oil is one to reach for when my braids could use a shine boost or when I was to add a touch of shine to my ends. 

Final thoughts

Overall, I was pleased with my experience. All of the products have their own unique purpose in my hair care routine. Most importantly, I was introduced to a couple of products that I now consider essential staples when it comes to styling my curls.

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