Nicki Minaj is tapping into a new venture. It’s one she describes as “an absolute dream come true.” In an Instagram post, the “FTCU” rapper announced her collaboration with Løci for her first-ever sneaker collection. What’s more, she made it clear that she has ownership in the partnership rather than just having her name and likeness used.

“Thank you to my team for helping me make this dream come to fruition,” Minaj wrote in the caption. “This isn’t a sponsorship. I’m an owner & partner & we will be showing you the first complete collection on 4/12. Love you, BARBZ. THANK YOU.”

Following Minaj’s announcement, the Barbz, her fanbase, created a big spike in traction for Løci. According to Forbes, the company’s website crashed after a 3,500% surge in traffic.

While Minaj’s collaboration with Løci is making waves, she’s not the only Black female celebrity to make her mark in the sneaker world.

Black Women Sneaker Collabs

Serena Williams x Nike

Tennis legend Serena Williams teamed up with Nike to reimagine the classic Air Force 1 sneaker. With her Serena Williams Design Crew (SWDC) by her side, Williams introduced a fresh take on the iconic shoe, incorporating a gold zipper shroud and premium tonal white pebbled leather. The collaboration reflects Williams’ commitment to inspiring change and making a global impact, resonating with fans who admire her both on and off the court.

Cardi B x Reebok

Rapper Cardi B is on top of the world, having become one of fashion’s favorite people with designers rushing to dress her. In November 2018, she struck a deal with sneaker brand Reebok. Cardi B is promoting Reebok’s Aztrek sneaker and some of their apparel to her massive Instagram following. Reebok’s president, Matthew O’Toole, stated that Cardi B embodies the brand’s ethos of being bold and provocative. This collaboration marks another success in Cardi B’s growing empire of fashion partnerships.

Beyoncé’s Ivy Park x Adidas

Ivy Park, the brainchild of Beyoncé and former high-street retailer Topshop, has seen immense success with its collaborations with Adidas. Beyoncé’s partnership with Adidas has resulted in themed collections dropping during specific holidays or seasons. From ‘Icy Park’ to ‘Ivy Heart,’ these collaborations consistently sell out, showcasing both Beyoncé’s influence and Adidas’ design prowess. The collaboration’s success highlights the power of merging fashion, celebrity, and sportswear.

Rihanna’s Fenty x Puma Collab

Rihanna’s collaboration with Puma has consistently challenged traditional sneaker trends and amplified her decisive approach to style. With releases like “The Creeper Phatty,” Rihanna has rejuvenated classic platform sneaker trends and pushed the boundaries of design. Her collaborations with Puma have become synonymous with innovation and cultural influence, further solidifying her status as a fashion icon.

Megan Thee Stallion x Nike Air Max 97

Inking a partnership with Nike in 2021, Megan Thee Stallion’s collaboration introduces the “Hot Girl Systems” collection, featuring a range of athletic attire, workouts, and sneakers. The Air Max 97 “Hot Girl Systems” offer customization options through the “Nike By You” platform, allowing consumers to personalize their sneakers. With four vibrant colorways and unique design elements, Megan Thee Stallion’s collaboration with Nike reflects her bold and empowering style.