The Afro-Latina identity, a captivating blend of African and Latina heritages, is a testament to resilience, strength, and cultural fusion. This melding of traditions and histories has birthed brands that honor their roots and set trends in the modern world. They are not just businesses but storytellers, champions of cultural pride, and leaders in sustainable and inclusive growth.

From beauty to fashion, they are more than just commercial enterprises; they are cultural movements. For those eager to delve into the world of Afro-Latina brands, here are some standout names that genuinely deserve the spotlight. Each of these brands has a unique story to tell, a commitment to quality, and a deep-rooted pride in embracing and showcasing the diverse beauty and heritage of the Afro-Latina community.

We are highlighting five Afro-Latina brands you should know. Whether you’re a curls enthusiast, a beauty guru, or someone seeking authentic and meaningful products, delving into these Afro-Latina brands promises a journey of discovery and celebration.

Afro-Latina Brands

Rizos Curls

View this post on Instagram

A post shared by Rizos Curls (@rizoscurls)

Founded by Julissa Prado, Rizos Curls focuses on celebrating all curl types, especially those inherent in the Latina community. The brand provides natural, high-quality hair products that define and strengthen curls. They have gained massive popularity due to their commitment to embracing natural beauty and cultural roots.

Botánika Beauty

View this post on Instagram

A post shared by Latinx haircare & beauty (@botanika_beauty)

Created by Ada Rojas, Botánika Beauty is an ode to the botánicas staples in Latinx communities. These stores, which offer spiritual and medicinal products, inspire the brand’s haircare line. Each product nourishes the hair and pays tribute to the traditions that many Afro-Latinas hold dear.

Bomba Curls

View this post on Instagram

A post shared by BOMBA CURLS (@bombacurls)

Founded by Lulu Cordero, Bomba Curls is inspired by Dominican beauty secrets and focuses on natural hair growth and health solutions. The brand celebrates Afro-textured hair, promoting its beauty through organic and effective formulations.

Loquita Bath and Body

View this post on Instagram

A post shared by Bath y Body con Caracter 🌶🇬🇹🇲🇽 (@loquitabathandbody)

Mira Perez started Loquita Bath and Body, combining her love for bath bombs with her Latinx roots. The brand stands out for its unique bath products inspired by iconic Latinx treats and scents. From concha bath bombs to horchata whipped soaps, they provide an unforgettable self-care experience.

OrganiGrowHairCo

View this post on Instagram

A post shared by TheOrganiBrands (@organigrowhairco)

Kay Cola’s brainchild, OrganiGrowHairCo, offers customized hair growth solutions for all hair types. The brand deeply ensures that Afro-Latinas and people of all backgrounds have access to organic, vegan, and gluten-free products that promote healthy hair.

Shopping