Legendary Black beauty brand Fashion Fair is back and better than ever!
The beloved Chicago-based brand, founded by fashion pioneer Eunice Johnson in 1973, is finally making its way back to Sephora stores after filing for bankruptcy back in 2016. The makeup line was initially launched exclusively for Black and brown women to genuinely match our skin tones, labelling itself as the standard for luxury Black beauty. And before its decline, the brand was considered a staple at department stores for generations. Now, at a time where representation for shade range matters most, Fashion Fair is ready for its rebirth era.
"[Fashion Fair] was at the forefront of making sure that beauty really was something that every woman had the opportunity to experience, especially Black women and women of color," co-owner Cheryl Mayberry McKissack told the Chicago Tribune. "We want to keep that entrepreneurial spirit, that historical spirit."
McKissack teamed up with former Johnson Publishing CEO Desirée Rogers back in 2019 to purchase Fashion Fair, and give it a fresh start after acquiring another notable Black beauty brand, Black Opal. To help assist the brand with its relaunch, Fashion Fair recruited If Beale Street Could Talk actress KiKi Layne as its new brand ambassador and makeup artist Sam Fine as its new Global Makeup Ambassador.
For Fashion Fair's new chapter, the brand plans to introduce four different base color products, which are all made with different formulas, to offer a great range of shades. Other products debuting as new-and-improved versions of classic throwbacks include the FF Fabulous Priming Serum ($37), the FF SkinFlex Stick Foundation ($37) – with 16 different shade options – the FF Crème to Powder Foundation ($37) – which comes in 14 different shades, the FF Set It Loose Powder ($34), the new FF Iconic Pressed Powder ($37) and, of course, the FF Iconic Lipsticks ($27).
Even in a growing beauty market with more Black-owned brands dedicated to redefining the industry (I.e. Fenty Beauty, Ami Colé, etc.), Fashion Fair will still find its place at the world's leading beauty retailer.