In the heart of Brooklyn, Dark & Lovely set the stage for a night to remember. The brand recently ushered in its latest hair color collection, Fade Resist Immersive Bolds and naturally, had to celebrate. What better way to do so than at the iconic Barclays Center, for Nicki Minaj’s Pink Friday 2 World Tour?

But before starships flew and hands were up to touch the sky, Dark & Lovely rolled out the red carpet for a select group of media heavyweights and influencers. These trendsetters, all representing the diversity of Black beauty, were in for a treat. A full night of glam, color, and unforgettable performances.

Dark & Lovely Takes Gag City

The exclusive opportunity to get dolled up in one of Dark & Lovely’s newest hues, “Poppin’ Pink” was a beautiful nod to the “Pink Friday 2” album. The hair color shade is as bold as Minaj herself and each guest was given the opportunity to be just as vivacious.

Throughout the day, the Dark & Lovely’s team worked their magic. Hair was styled into daring creations, with custom-colored wigs and extensions showcasing the Fade Resist Immersive Bolds collection. It was a celebration of beauty, individuality, and the power of self-expression.

But the night was just beginning. With hair and makeup on point, the guests were whisked away to the Barclays Center, where a special Dark & Lovely box suite awaited. As they settled into their seats, surrounded by the pulsating energy of the crowd, it was clear that this was no ordinary concert experience. This was a celebration of boldness, creativity, and the unapologetic expression of self.

When Nicki Minaj took the stage, the arena erupted in a frenzy of excitement. Hits like “Anaconda” and “Super Bass” filled the air, each beat resonating with the vibrant energy of the night. But Nicki wasn’t alone. She brought out a lineup of surprise guests, including Capella Grey, Monica, Bobby Shmurda, and 50 Cent, turning the crowd up to 100 percent.

As the night wore on, the Dark & Lovely suite was an electrifying atmosphere. They crafted a special experience. A celebration of boldness, creativity, and the limitless possibilities of self-expression. A night to play in color in Gag City with Dark & Lovely was nothing short of magical.