Born out of Brooklyn in 2012, Eva NYC is a professional quality brand of serious hard-hitting styling tools and hair care. By only using advanced technologies and ingredients like Omegas 3, 6 & 9, vitamin C, natural rice starch and zeolite, the brand strives to promote stronger, healthier (and trend-slaying) hair. In a world of haircare where there are limited options for Black women, they are setting the trend in girl power and world domination, one strand at a time.

Based around their fan-favorite Mane Magic 10-in-1 Primer, this new collection includes all the necessities for strong, silky hair.

The catch? There is none! You get 10 amazing benefits with one amazing collection.

The shampoo and conditioner are formulated to moisturize, reduce breakage, soften, and strengthen hair, among other benefits. The mousse provides volume, shine, nourishment and hydration. Used in conjunction with Eva NYC’s Nano Silk-and Tourmaline-infused technology, your mane will have people wondering what magic you worked to make it looks so good.

Check out the collection below:


Photos: Eva NYC

"Magically perfect hair starts in the shower with mane magic 10-in-1 shampoo and conditioner. Infused with Argan Oil and Keravis Protein Complex, this sulfate-free shampoo gently cleanses, while the moisturizing conditioner strengthens hair, all while delivering 10 benefits in one miracle formula: It moisturizes, reduces frizz, strengthens, softens, revitalizes, nourishes, reduces breakage, smooths, increases manageability and promotes a healthy look and feel." – Eva NYC


Photo: Eva NYC

"Simplify your hair styling routine with one miracle potion using mane magic 10-in-1 mousse. Infused with Argan Oil & Baobob to add fullness and bounce without crunch, this plumping mousse delivers magically perfect hair!  With 10 benefits in one formula, you’ll save precious time AND vanity space" – Eva NYC


Photos: Eva NYC

"This primer simplifies your styling routine with 10 benefits in one miracle potion. Infused with Argan Oil and Sunflower Seed Oil to give your hair its daily dose of vitamins and nutrients, this multi-tasking formula does it all: detangles reduces frizz, strengthens, softens, cuts drying time, adds shine, nourishes, smooths, and protects against thermal and UV damage." – Eva NYC

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