If you turn to plus size bloggers for fashion tips, style inspiration and advice on where to find the most on-trend and high-quality brands, you're not alone. Because of a lack of representation (still) in the models used on many retailer websites, some women turn to bloggers who show photos of their diverse bodies in real clothes for a more relatable approach to fashion. But now, two of the most well-known plus-size bloggers and fashion experts have come together to create a stunning debut clothing line called Premme — and it launches today.
Gabi Gregg, better known as GabiFresh, has had success with her swimwear lines for Swimsuits for All that consists of sexy, current swimwear in a variety of sizes. And Nicolette Mason, fellow blogger and partner in crime for this line, has collaborated with the popular retailer ModCloth. But Premme is a major step toward independence, as the two had creative control of every aspect of the line and were able to dictate everything from the colors to shapes and sizes to suit their loyal audiences and all plus-size women looking for something more from the fashion industry.
As a result, the two put in the extra effort to customize the fit of these pieces to best fit plus-size bodies.
Premme's debut collection is offered in sizes 12 to 30 and consists of 15 pieces priced anywhere between $30 and $89. With no piece over $100, the line is sure to be a hit for women of all budgets. But don't go looking for basic slacks or a boring little black dress. Premme will instead serve you lavender high-waisted, wide-legged realness. And hop on immediately if you want a piece from the collection as Gregg said on her Instagram yesterday that the line is limited edition and won't be restocked.
Head to premme.us and check out the collection for yourself!