If you've ever had issues with finding the perfect color match for your skin tone — no matter how dark, or light, you are — Sephora's Color iQ Matching Technology is here to save the day.
The current shade matching in the beauty industry only accounts for depth and undertone, while Sephora's new Color iQ technology accounts for saturation, in addition to depth and undertone.
The new technology, Color iQ, will allow Sephora’s Beauty Advisors to help match all clients to the perfect foundation, concealer, pressed powder, or tinted moisturizer that is best suited for their needs.
The Sephora Store on West 34th Street in New York City treated me to a VIP demo, where master makeup artist Shawn Lumaban took over an hour to perfectly match me with my perfect shades.
First of all, shoutout to Shauneylicious.
Second, let's talk about the process — and it is intricate.
The skin is first prepped with Sephora Collection Triple Action Cleansing Water to make sure that the skin is clean, with no leftover makeup or dirt. (I don't regularly wear makeup, anyway, so that was half the battle — but being in NYC, grime is going to get on you despite your best efforts, so this was a welcome treat.)
Next, using the tool that's attached to a Sephora PRO's phone, your skin undertone and overtone are measured to make sure you find the absolute perfect match for your skin. "The more information you can provide me about your preferences — whether you want a glossy or a matte look, whether you regularly wear makeup or not, what brands you use and what brands you prefer, and of course, your budget — the more your Sephora rep can help you," Shawn said.
From there, recommendations are made based on the findings of the app and the Sephora PRO. (And, of course, your own personal preferences!) For more details on how this tool works, click here.
Here were the recommendations made to me after the Color iQ demo. (And don't worry — you can always save your findings in Sephora, so if you run out of your preferred foundation while you're on the road, you can just stop by your nearest store and pick it up!)
Charlotte Tilbury Airbrush Flawless Foundation
This foundation is best for people with medium-toned skin (or, as it used to be called back in the day, olive-toned skin) and neutral undertones. It leaves a matte finish, and best of all, it's poreless (so you don't look like you have "dots" all over your face at the end of the day). It provides full coverage for all your imperfections. Deep tones are also available. ($44, Sephora.com).
Laura Mercier Translucent Loose Setting Powder
Whether you're looking for a matte or a radiant finish (I preferred a matte finish, but you can feel free to choose what you prefer), the Laura Mercier translucent loose setting powder is a great way to keep your foundation in place and looking natural. As I'm olive-skinned, Shawn chose the Honey finish for me, but there is the Medium Deep and Bronzed Rose finish available as well. "This award-winning powder locks in makeup for long-lasting wear without adding weight or texture. It absorbs oil and reduces shine all day, creating a flawless, matte finish with no flashback in photos. These truly-translucent shades work on all skin tones, and create a soft-focus effect to subtly blur fine lines and imperfections," Sephora says. ($39, Sephora.com).