John Legend is giving you the green light to head to Walmart and grab his new skincare line. The entire Loved01 collection is under $15

“Loved01 is a personal care brand on a mission to democratize skincare by providing elevated, unisex skin and body products for melanin-rich skin, at an affordable price point,” according to a press release about the new line. 

Why does it work for melanin-rich skin?

Loved01’s board-certified dermatologist told 21Ninety that pH is at the core of the products.

“An elevated pH in the skin can lead to skin barrier dysfunction and can exacerbate conditions such atopic dermatitis aka eczema, acne and infections. The literature is currently not consistent with regards to the pH in skin of color patients,” Naana Boakye told 21Ninety. 

She explained that Loved01 is formulated to address the issue.

“As a result, all [Loved01] products are formulated with neutral pH to maintain the health of the skin,” Dr. Boakye explained.

All of the products in the John Legend’s skincare line have a pH in the range of 4.30 to 5.30.

What’s in the Loved01 collection?

Loved01’s current assortment includes cleansing and moisturizing products that can be used on the face and body, which makes it super simple to streamline your skin and body care routines.

The entire line is vegan and cruelty-free. Every item in the collection is also sulfate-free, paraben-free, petrolatum-free, mineral oil-free, artificial color-free, and synthetic fragrance-free.

Keep scrolling to shop the six-item unisex Loved01 by John Legend collection, now available at Walmart.


Loved01 by John Legend’s Exfoliating Cleanser cleans the face and body while maintaining your skin’s natural moisture. The creamy exfoliator uses fine bamboo powder to remove surface-level dirt and dead skin cells. Sea buckthorn oil, rosehip oil, and aloe vera are also in the cleanser to keep your skin calm. If you have dull skin that could use a fresh start, check out this exfoliating cleanser. 


When you’re in need of a non-exfoliating cleanse, reach for the Loved01 by John Legend Face and Body Wash. This creamy oil-based cleanser doesn’t lather. Instead, the sea buckthorn oil, rosehip oil, and green tea extract nourish the skin. Plus, while there is no synthetic fragrance, the aroma of the juniper berry oil and cedarwood oil offers an at-home spa experience with every cleanse.


Post cleanse, or shave, follow up with the Loved01 by John Legend Face and Body Toning Mist. The alcohol-free toner uses witch hazel to help reduce the appearance of pores. A blend of aloe vera, chamomile, and lavender calm the face and body. Sea buckthorn oil, rosehip oil, and jojoba oil keep the skin moisturized.


Another full-body skincare essential from the line is the Loved01 by John Legend Face and Body Oil. This silky moisturizer blends plant-derived oils including the brand’s staple sea buckthorn oil and rosehip oil. The Loved01 oil aims to add moisture while delivering antioxidants to the skin barrier. That way the reparative blend helps to restore your skin’s natural glow.


In need of a rich amped up moisturizer? Then turn to the Loved01 by John Legend Face and Body Moisturizer. Its formula includes sea buckthorn oil, rosehip oil, and jojoba oil along with the ultra moisturizing ingredient that is shea butter. As the name states, you can use this moisturizer on your face and body. No matter where you have dryness, this Loved01 moisturizer is here to help alleviate your parched skin.


Photo Courtesy of Walmart

The Shave Cream from Loved01 by John Legend keeps your skin moisturized throughout the shaving process. It taps into the brand’s moisturizing rosehip oil and seas buckthorn oil and combines it with jojoba oil to avoid the irritation that can come from a regular shave. Best of all, you can use this wherever you need to shave. That means your face, underarms, legs, and wherever else you shave can benefit from this cream’s moisturizing formula.