History is repeating itself as Madam C.J. Walker’s great-great granddaughter, A’Lelia Bundles, brings the pioneer’s rebooted hair care line ‘MADAM by Madam C.J. Walker‘ to Walmart. The haircare line features a collection of 11 curated haircare and styling products.

The history of Black hair, entrepreneurship and beauty is not complete without the mention of Madam C.J. Walker. According to The Guinness Book of World Records, Walker is the first self-made millionaire in America. In many ways, the mogul set the tone for future Black beauty founders to penetrate the beauty industry and build wealth while doing so.

Here’s what to know about Walker’s family haircare line.

The Products Are Damage-Defying 

The products in the hair line are geared for textured hair, and are centered around the worldview that haircare starts from the root. The products are a part of a ‘Scalp To Strand’ system that focus on a healthier scalp and hair, as well as endless options for styling. The products all work together to collaboratively protect and repair both natural and relaxed hair.

The Brand Is Inspired By Walker’s Hair Philosophy

The introduction of Walker’s Wonderful Hair Grower in many ways created a blueprint for Black hair care.  In the late 1800s, Walker herself suffered from severe dandruff and other scalp problems, and that inspired the overall brand. The MADAM brand promotes cleanliness, hair care and versatility. Products like the Hydrating Scalp Serum, for example, are paraben and alcohol-free and instantly relieve dry scalp and provide unlimited moisture.

The Brand Is Tried And True

With the growing prominence of Black hair care, the introduction of ‘MADAM by Madam C.J. Walker’ is an added breath of fresh hair. With a reputation that is tried and true, this brand is already leaving a positive impression.