Today, Olay has announced its #DecodetheBias campaign, which launches in time for National Coding Week.

In a press release announcement, it was revealed that the skincare company is partnering with the non-profit organization dedicated to “changing the face of technology,” Black Girls CODE, to provide 1,000+ girls of color an introduction to coding through their 2022 summer camps program.

"During the camp, these future women in STEM will explore everything from robotics to game design to iOS app development under the guidance of leaders within the tech industry. By sending 1,000+ girls to code camp in partnership with Black Girls CODE, we can help #FacetheSTEMgap and provide girls of color the resources and the spark that might
encourage them to enter the field," said Olay, in the announcement. 

Like many STEM fields, computer science lacks diversity. The coders creating our digital world are building machines that reflect themselves. The impact is massive. At one extreme, algorithms act as digital gatekeepers deciding who gets hired or who gets access to healthcare, often giving undue preferential treatment—another effect is that algorithms reinforce an exclusionary standard of beauty. 

From social media filters and apps to search engines, these algorithms are defining beauty based on a singular standard, often leaving women of color excluded. Algorithms rule our diverse world, yet the people coding them do not represent it.

By 2030, Olay has committed to #FacetheSTEMGap by helping to double the number of women in STEM and triple the number of WOC in STEM. As part of this commitment, it’s critical that we diversify the people who get to write the code. The path to a more diverse definition of beauty and more equitable representation online requires greater inclusion in the field of computer science.

This National Coding Week (September 13-19), Olay is launching its #DecodetheBias campaign, as a part of its larger commitment to helping double the number of women in STEM and triple the number of WOC in STEM. The campaign is inspired and backed by Joy Buolamwini, founder of the Algorithmic Justice League (AJL), whose groundbreaking work to raise awareness of the social implications of AI is shown in the Netflix film “Coded Bias” and her TED Talk on the topic. 

Check out an interview with Buolamwini below. 

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