After months of having less of an opportunity to leisurely visit salons, gyms, or waxing centers, is the standard of beauty changing? Will women feel like they do not have to subscribe to a certain standard of beauty and abandon their post-pandemic makeup routine? If so, did this substitute our love for makeup to funnel into an interest in skincare?
In the last year, most of our time has been spent indoors and anywhere but events needing a glamorous look. Except for the occasional Zoom calls, it was acceptable to have a bare face on camera since you weren’t going beyond the walls of your living space. Now that workspaces and businesses are reopening, women are questioning the purpose of putting on an entire face of makeup following months of getting comfortable bare-faced. Essentially, women have had the opportunity to reevaluate their relationship with beauty, makeup, and skincare.
Quarantine, however, obviously deprived those who frequently dressed up for a night out and limited the chance to have a valid reason to do your makeup. Although I completely vouch for doing your makeup for absolutely no reason at any time, I can say that my makeup brushes metaphorically collected dust while I was isolated in between my house and job. I somehow stumbled upon the skincare side of TikTok and decided that it was time for me to develop a better skincare routine while I lessened my makeup usage.
Makeup for Women of Color founder Tiara Willis is the skincare guru to debunk harmful stereotypes surrounding women with deeper complexions, like the myth that people with a higher concentration of melanin do not need sunscreen. The New York-based esthetician launched her brand at 14-years-old. And she’s been educating women of color on proper skincare routines, caring for hyperpigmentation and clean beauty ever since.
Although Willis has been advocating for skincare before the pandemic, developing a skincare routine that works can be challenging and is impossible overnight, however, Black-owned skincare brands such as Rosen Skincare, Buttah Skin, and Ayele & Co. have developed affordable products and provide customers with an option to support a Black business while creating a trustworthy skincare routine.
Leaving quarantine with a newfound sense of identity, including how you view beauty, is absolutely normal and just a sign of change. Substituting your favorite foundation for a toner is acceptable as reducing your makeup routine to a subtle concealer and brow look. With TikTok beauty trends like soap brows or the usage of Cerave and the Ordinary, it’s impossible to predict how we will interpret beauty standards in the near future, especially with social media trends. For now, don’t forget to wear sunscreen and enjoy attending events where you have the option to serve a glam look or a subtle smokey eye.