In a move that promises to redefine accessibility to contraception for women nationwide, Opill and the WNBA have joined forces in a groundbreaking partnership. This alliance, announced by Perrigo Company plc, the maker of Opill, brings a new era of health equity and empowerment.

Opill®, the first-ever birth control pill available OTC in the United States, has set its sights on revolutionizing reproductive health. In collaboration with the WNBA, it seeks to champion confidence, strength, and equitable access to healthcare.

Opill and WNBA Partnership

Leila Bahbah, Perrigo U.S. Women’s Health Brand Lead, expressed the shared vision behind this historic collaboration with 21Ninety.

“Our goals for this partnership are to highlight Opill and WNBA’s shared commitment to access, empowerment, and equity,”she explained. “To meet fans where they are with compelling Opill education and to share relevant stories about reproductive health.”

The partnership between Opill and the WNBA transcends mere sponsorship, it’s a synergy of values and missions.

“This partnership is a natural fit — both Opill and the WNBA are making historic moves in changing how we take ownership of our achievement and strength,” Bahbah emphasized. “When it comes to equality and achievement, the WNBA is leading the way.”

Colie Edison, WNBA Chief Growth Officer, echoed this sentiment in a press release. She highlighted the league’s dedication to addressing crucial societal issues.

“At the WNBA, we are committed to addressing issues that matter to the players, and expanding access to reproductive healthcare is one of those key issues,” she said.

The WNBA Draft

The partnership’s inaugural moment will be at the 2024 WNBA Draft, where Opill® will serve as an associate partner. As the WNBA enters its 28th season, this year’s draft sold out within minutes of tickets becoming available. The event undoubtedly marks a pivotal juncture for both Opill and the WNBA.

Beyond the Draft, Opill and the WNBA plan to take their message directly to college campuses nationwide. They intend to engage with students and raise awareness about reproductive health options, through educational events and initiatives. Both parties aim to celebrate those who are “changing the game” and educate WNBA fans about this new option.

The significance of this partnership extends far beyond the realm of sports and healthcare. It symbolizes a collective commitment to empowerment, equity, and progress. As Opill and the WNBA partner, they create resources for women to have control of their reproductive health.