As each year goes by, we get a more intimate peak into the world of Beyoncé. The rise of social media and the ebbs and flows of technology have forever changed music. Social media as a whole has also given us a more direct peak into the world of celebrity and the hard work that goes into it. This is why it is so important to acknowledge and applaud the rollout of Beyoncé’s ‘Renaissance.’ Not only has the project given us some hits already, it has also peeled back for fans to get a front row seat to what it means to evolve and mature in a craft. Additionally, the project will continue to be discusses years from now, and here is why.

It Displays Her Growth

In more ways than one, Beyoncé is the blue print for what musical success and celebrity looks like. Although the songs on the album and catchy, easy-going and filled to the brim with appropriate braggadocio, a deeper listen and examination of the body of work will reveal that she worked tirelessly on her sound and the roll out. While we are no longer in the ‘Me, Myself and I’ musical era, the mother of three has evolved her sound and pushed herself to grow in her story telling ability within song.

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce)

The Rollout Has Been Strategic

In spite of hiccups at the beginning, Queen Bey’s album rollout has taken off without a beat, with fans identifying songs like ‘ALIEN SUPERSTAR,’ ‘CHURCH GIRL,’ and ‘BREAK MY SOUL,’ which many consider to be summer’s anthem. Always one to take her time and put out well-rounded bodies of work, the ‘Flawless’ singer has slowly been unraveling montages of other parts of the project, triggering curiosity and speculation.

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce)

Fearless Nonconformity

At first listen, several fans shared that they were not initially fans of ‘Renaissance,’ but the body of work had eventually grown on them. Over the trajectory of Bey’s career, there has been an increasing theme of nonconformity. The first telling sign of this came to the fore front after she released her 2013 power anthem ‘Bow Down / I Been On,’ to the horror of many. In the roll out of ‘Renaissance,’ we see this theme emerge again because many of the sounds on the album are not ‘typical’ Beyoncé sounds, but she has made those sounds hers by using her artistry and adaptability. One of the most effective things that the Knowles-Carter matriarch has done exceptionally well is to listen to her musical intuition, and do things that seem out-of-the-box on paper, but turn out to be iconic elements of pop culture, in spite of initial public skepticism.

beyonce , black girl magic , money , news , work