Rihanna is at it again and this time she’s ready to conquer the hair care world! The multi-talented musician and business mogul announced the latest addition to her ever-expanding Fenty empire: Fenty Hair. This exciting news dropped with a vibrant video on Instagram, featuring Rihanna rocking a blonde shaggy pixie cut to the tunes of Gravy’s 2023 hit “Turn Up the Bass.”

A New Era in Hair Care

The Fenty Hair line is set to launch on June 13th, with early access available on June 10th for those who can’t wait to get their hands on these revolutionary products. The announcement video showcases Rihanna strutting through a miniature “Mane Street” downtown, flaunting her radiant smile and a variety of stunning hairstyles.

“A new family is moving in!” Rihanna’s Instagram caption reads. “@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.”

This new venture promises to be as inclusive and groundbreaking as her Fenty Beauty line, which redefined the makeup industry with its wide range of products catering to all skin tones.

The Inspiration Behind Fenty Hair

Rihanna’s own hair journey has been a rollercoaster of textures, colors, and styles. From weaves to braids to natural looks, she’s done it all. This personal experimentation and the desire for versatile hair care products have driven her to create a line that caters to every hair type and need.

“You know how much switching my hair up matters to me,” Rihanna wrote on Instagram. “I’ve had almost every texture, color, length, from weaves to braids to natural – so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”

What to Expect

Fenty Hair promises to deliver products that meet your styling needs and prioritizes hair health. According to Rihanna, every product in the line is formulated to strengthen, repair, hydrate, smooth, and protect. This dedication to hair health is poised to set Fenty Hair apart in the crowded hair care market.

Fans are already buzzing with anticipation, eager to see what innovative solutions Fenty Hair will bring. With Rihanna’s track record of shaking up the beauty industry, expectations are sky-high.