Can we just be honest? We cannot get enough of Naomi Osaka.
The 23-year-old tennis star is everywhere these days due, in part, to her incredible talent but also because of her fearless transparency that frees us all to take care of ourselves a little more. Following her return to tennis in the US Open, Osaka has launched a functional skincare line specifically formulated for people of color. KINLÒ is a “project that I've been working on with my team for the past year,” Naomi said via her instagram on Tuesday.
"As a POC I started learning about skin cancer rates affecting people like me wondered why there wasn't a great product that feels good and protects our skin," she wrote. "So I founded @kinloskin which is a functional skin care line for people with melanated skin.”
We all know that she has been very vocal about her mental health and how it has been affected by her sudden fame as well as the pressure many athletes have to always perform at their best. "Tennis can be challenging at times but it has given me this platform which I am so grateful for and allows me to help others in ways I wouldn't have imagined otherwise," said Osaka. "Hope you like it!” A press release from the brand says that the line includes an Active Golden Rays Sunscreen, Hydrating Eye Cream, Hydrating Golden Mist and a Hydrating Lip Balm. Each product is made with "clean formulations" that aim to "protect and rejuvenate melanated skin tones.”.
Osaka has enlisted the help of dermatologist Dr. Naana Boakye, who will be making sure the brand operates at the “highest efficiency” to educate POC on skin cancer and to prioritize our skincare needs. The brand, which pays homage to Osaka's bicultural heritage as both Kin and Lo means "gold" in Japanese Haitian Creole respectively — the tennis star shared in the press release: "Bringing KINLÒ to life was a personal and professional goal of mine. I am thrilled that my first entrepreneurial endeavor will be something meaningful to my community, and I couldn't be more thankful for my team at A-Frame and GoDaddy."
We cannot wait to get our hands on some of these products and see how they nourish our skin.