Beauty industry veteran, Melissa Butler’s newest brand is described as “the unapologetically inclusive beauty brand.” Thread Beauty is the latest venture for Butler who is the brainchild behind The Lip Bar. Her inaugural brand first focused on lip colors before expanding to palettes and skincare. No Butler hopes to tap into the Gen-Z market with Thread, which aims to express creativity through makeup.

Melissa Butler’s Newest Beauty Sensation

The cruelty-free brand prides itself on inclusivity. Thread Beauty’s social media reveals it’s designed for gender conforming and nonconforming individuals. The brand believes cosmetics are “the greatest tool” to express oneself.

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Thread Beauty is More Than Makeup

Thread Beauty’s complexion products are available in numerous shades. Their “Cover It Collection” contains antioxidants and flower extracts to moisturize most skin types.

Black Beauty Mogul

Butler started The Lip Bar in her kitchen. She whipped up lip colors while working for corporate America. After appearing on “Shark Tank,” the entrepreneur’s lip shades are now carried in 1000 stores nationwide. That includes 750 Target stores. Butler shared on her social media, that in select stores The Lip Bar and Thread Beauty products take up six shelves. Butler continues to deliver affordable beauty products for makeup lovers.

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Social users rave over Thread Beauty’s newest concealers, complexion sticks, and lip products. Take a look at Thread’s new arrivals and best-sellers.

Perfectly Polished Complexion

Thread Face It Complexion Stick

$8.00

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Photo Courtesy of Photo Credit: Target

Makeup gurus are going to rave over this product. This complexion stick effortlessly glides on the face without any mess. This 3-in-1 product serves as a foundation, concealer, contour, and cream bronzer. The creamy complexion stick offers medium to full coverage and is suitable for hot summer days. The universal products come in 26 shades for the melanated girls. Thread Beauty formulated the makeup stick with coconut oil for moisturizing properties. Use a sponge or dense makeup brush to cover any imperfections.

Thread Cover It Multi-Use Complexion Fluid Concealer

$8.00

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Photo Courtesy of Photo Credit: Target

Under-eye bags will fade with this product. Thread Beauty’s complexion fluid blends into the skin flawlessly. It’s a multi-use product that comes in 12 earth toned shades. The oversized applicator is perfect for under eyes or cheeks. This creamy, medium to full coverage product is buildable and beginner friendly. Thread Beauty “infused” this product with soybean oil and B5 to compliment dull-looking skin. Apply with a dense, rounded brush for a smooth application.

Plump The Cheeks

Thread Blend It Blush Multistick

$8.00

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Photo Courtesy of Photo Credit: Target

Black women serve face when they apply blush and highlighter. What better way to achieve a sunkissed look than carrying a 2-in-1 product? This “Blend It” multistick comes in 14 gleaming shades. The multistick is safe from harmful chemicals. The product contains cera alba, which is extracted from beeswax. Blend this luminous product with your fingertips for subtle and radiate cheeks.

Juicy Lips On The Go

Thread Gloss It Lip Gloss

$8.00

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Photo Courtesy of Photo Credit: Target

Nothing says “Hot Girl Summer” like juicy, glossy lips. The “Gloss it” collection makes the lips pop without any harmful ingredients. The product contains mango seed oil, vitamin E, and shea butter for moisturized and healthy looking lips. Lipgloss fanatics will relish over their eight, iridescent shades. The glasses are lickable and designed to taste sweet. Pucker up and achieve maximum shine.

Thread Color It Matte Lipstick

$8.00

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Photo Courtesy of Photo Credit: Target

From deep brown to electric red, these highly pigmented lipsticks enhance the lips. Thread Beauty’s Color It lipsticks come in 14 satin and soft matte shades. Additionally, the applicator resembles a jumbo crayon but these lipsticks did not come to play. Use them as a lipstick or lip liner. These electrifying shades look great under the Gloss It lipglosses.

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