Inclusion has long been a topic of discussion within the beauty world, particularly among people of color. For many years, only Black-owned beauty brands met the needs of diverse consumers.

Now, inclusive beauty brands have joined the fight through offering a wider range of products and showcasing diversity in advertising. Here are eight companies you can feel confident buying from.

When Fenty Beauty burst onto the scene, they quickly redefined inclusion. From their shade range to their ads, the brightest and deepest tones were represented. 

Danessa Myricks Beauty has caught the attention of makeup fanatics with their eyeshadow palettes and foundation formulas. Myricks is a Black woman who is often seen in tutorial videos. 

African-owned brands in fashion and beauty are on the rise! Ami Colé joins the ascension. Stirring buzz thanks to naturally made products, their ads also feature women of diverse ethnic and cultural backgrounds.

For 30 years, Black Radiance has celebrated blackness, diversity and inclusion through their product offerings. They now boast a collaboration with Cross Colours among other developments. 

MAC Cosmetics has long been an advocate for diversity and inclusion in their campaigns and sponsorships. From Viva Glam to Selena and Rihanna, their work speaks for itself. 

Offering a broad range of shades of foundation, the product quality has also sparked a loyal following amongst consumers. They believe accessibility for all to be an ongoing effort. 

Rare Beauty is also beloved for their shade range and innovation. The cosmetic brand has committed to donating 1% of proceeds to mental health services, with hopes of increasing access. 

A new online fave within the beauty community, Makeup by Mitchell has been acknowledged as offering one of the deepest contour shades ever. Their palettes inspire creativity and empowerment. 

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