Youthforia, a beauty brand known for its clean and sustainable makeup, has faced controversy over its latest foundation shade.

In a viral TikTok video by Golloria George, a dark-skinned beauty influencer, she compared Youthforia's latest foundation to black paint.

George as well as other Black beauty creators, expressed disappointment, stating the beauty industry neglects dark-skinned women.

Youthforia expanded its foundation line with new shades, including a deep one named 600 Deep. Influencers criticized the shade claiming it lacked undertones.

Cosmetic chemist and influencer Javon Ford made a TikTok video suggesting Youthforia lacked a color benchmark, resulting in a flawed formulation.

Ford discovered that Youthforia's formula contained a white base, resulting in a dark gray undertone.

Youthforia previously faced criticism for its limited shade range, especially for darker skin tones. Youthforia addressed criticism by promising to develop more inclusive shades.

Despite facing criticism and being dropped by retailers like Revolve and Credo, Youthforia continues to sell Shade 600 on its website and at Ulta.

Founded by Fiona Co Chan, Youthforia aimed to provide makeup that is both safe and comfortable to wear, even while sleeping.

The controversy surrounding Youthforia's foundation shade highlights ongoing issues of inclusivity in the beauty industry.

Consumers and influencers continue to advocate for greater diversity and inclusivity in beauty products, urging brands to do better.