Supporting Black-owned businesses is more than a trend; it's a lifestyle. Which means it never goes out of style! Spring is finally here, so now is as good a time as any to refresh your beauty regimens and try out some new products from some of these beloved Black-owned cosmetics brands.

Camille Rose

You can't mention hair and skincare without including Camille Rose. The Black-owned, gourmet hair and body beauty brand is helmed by CEO and mom of five, Janell Stephens. Camille Rose is ideal for any curly-haired cuties looking for products made just for their hair types as one of the best selling natural hair care brands. Be sure to shop the new Honey Collection for handcrafted hair blends for all textures.

Holly Hall Supply Co.

For those looking to simplify their skincare journey, say hello to Holly Hall Supply Co. The Black-owned, dermatologist-developed line of products was created to make high-quality skincare less intimidating and more accessible to all. If you can't make up your mind when it comes to shopping, the Essentials Skin Care Kit is just for you.

Kawaii Girl Cosmetics

Kawaii Girl Cosmetics is a Black woman-owned, cruelty-free makeup brand that made its debut back in 2017. The brand initially launched with its Tokyo Collection — which introduced a capsule of ten fluffy pairs of false lashes – and has since released its capsule collection of small-batch, handcrafted multifunctional shimmer powders.

NaturAll Club

We all need a little clean haircare to be kind to our curls, which is why NaturAll Club is the go-to brand that ensures harmful chemicals don't make their way into our scalps. Made just for 4C hair texture, the AvoKiwi 4C 4-Step Recipe is the perfect regimen that makes wash day a breeze to handle.

Beauty Bakerie

Who doesn't love beauty products that are as sweet as they look? Beauty Bakerie is a cult-favorite Black-owned cosmetic brand that embraces the sweet life with products like the Cake Pop Lippies and Sugar Sticks. The brand also sells a plethora of face, eye, and essential picks that work perfectly with any vibrant makeup stash.

Buff Experts

Upgrade your drugstore basics with a makeover from Buff Experts' line of self-care and intimate care products. For those that need a little extra special TLC for their skin, this brand relies on the beauty rituals passed down from African ancestors to help develop plant-based solutions that work for every woman. 


Award-winning, Black-owned brand Alaffia is striving to redefine the beauty industry with its skin and hair care products built on equality and empowerment for West African communities. With hero products like Alaffia's Authentic African Collection and Everyday Shea Collection, the brand ensures Black shoppers feel celebrated and seen.

Juvia's Place

It all starts in Africa with Juvia's Place – a cosmetics brand that has always prioritized inclusivity and individuality with its many collections of vibrant colors and palettes. The Nubian, Zulu, Warrior, and Wahala collections are fan favorites that directly pay homage to their African roots.


We all need a little soul food for the skin every now and then. Black-owned natural, vegan, and affordable skincare line Pholk Beauty is a Jersey City creation that keeps this in mind while prioritizing natural ingredients and the African diaspora folk remedy traditions in its face and skin products. The brand celebrates and welcomes women of color into the natural skincare space by keeping our lifestyle and skin needs top-of-mind.

My Little Magic Shop

For the dreamers and believers, allow us to introduce My Little Magic Shop. This Black woman-owned mystical, wellness lifestyle brand offers tools, support, and community to help us manifest our dreams and make our own magic. In addition to its slate of mystical products, the brand also provides horoscopes and events that dive deeper into our inner wisdom.

We hope this roundup of brands is just what you need to spruce up your day-to-day lifestyle for all your beauty needs.