Hey There, Welcome to 21Ninety!

Check out this video out to learn more about our new brand.

Our Brand Values

Here are a few foundational things that are important to us and the 21Ninety woman.

Simplicity

Color

Curiosity

Fun

Do It Yourself

Community

Authenticity

Utility

morgan

About the 21 Ninety Woman

The 21Ninety woman is an independent spirit, a rebel and a proud member of the all-natural movement. She's in the midst of a life transition - whether that be moving to a new city, starting a new career, leaving bad habits behind, refining her skin care routine or embracing the newly single life.

She's not afraid to make bold choices.

She loves to smile and laugh, and she'll try anything at least once. She's opinionated, funny and not afraid to jump outside of her comfort zone if it will take her to the next level. She's highly ambitious, but for all the right reasons - to make an impact on others and inspire them to go after their dreams, too.

She loves to find fun, creative ways to stay active but also appreciates downtime to recenter and refocus. She's selective about the company she keeps. Her core group of girlfriends are there for advice, venting and to accompany her to the latest events. She's intentional about everything she does.

The 21Ninety woman is a beautiful work in progress. Welcome to a new lifestyle brand designed just for her.

Morgan DeBaun, Founder 21Ninety

Partner with Us

We're looking for new brand partners and sponsors to make awesome, helpful content. Have a cool new product on the market? Send it to us! Are you a company excited about helping women of color discover cool things and live their best life? Work with us!

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Our Policy

A note on our ethics policy: the writers here at 21Ninety will always credit products or bloggers whose ideas we post. Any lack of credit is completely unintentional and which may at times be featured on the site with full disclosure. The team at 21Ninety will also always disclose on the site.