Shopping for multicultural-focused cosmetic and personal care products can be a struggle. That’s where 4th Ave Market comes in. 

It’s a platform dedicated to providing hair, beauty, and personal care products to multicultural consumers. The site also highlights which of its products are Black-owned. 

More importantly, the company uses its ability to be an e-commerce platform as well as an educational resource in order to uplift disadvantaged youth, veterans, and other marginalized communities. 

Today through July 5th, the entire store is on sale for 20 percent off. Use code 20on4thAve to save! That includes its array of Black-owned hair care products.

It’s Pure Natural African Black Soap Bars with Tea Tree Oil

It’s Pure Natural’s African Black Soap Bars with Tea Tree Oil can be used to cleanse your skin and hair. The simple, and effective, blend of ingredients lets this product gently exfoliate and moisturize you from head-to-toe.

That being said, the tea tree oil in this formula is infused with peppermint oil to invigorate your skin, including your scalp. Meanwhile shea butter and coconut oil deeply moisturizes the skin and conditions hair.

Tgin Honey Miracle Hair Mask Deep Conditioner For Natural Hair

The Honey Miracle Hair Mask Deep Conditioner For Natural Hair by Tgin delivers moisture to deprived curls. This deep conditioner was made with dry, damaged, and color-treated hair in mind. 

A few ingredient highlights include olive oil, raw honey, jojoba seed oil, and aloe leaf juice. With every wash day, this blend of moisturizing ingredients revives hair that’s been through it. 

All in all, if your hair has been frizzy or crispy to the touch, this is the deep conditioner you need to try.

Curls Blueberry Scalp Treatment

$13
Photo Courtesy of 4th Ave Market

This Curls Blueberry Scalp Treatment does more than just moisturize your roots. The treatment alleviates your dry scalp from itching as well as promotes healthy hair growth. 

This scalp oil is powered by blueberry seed oil, corn mint, and coconut oil. This means that you can apply the treatment daily or weekly. 

Best of all, you don’t need to wear your hair naturally to use it. If you have a protective style, the dropper still gets to your scalp. For those that wear wigs, use this after you braid your hair but before you install the unit.

Tropic Isle Living Jamaican Black Castor Oil Leave-in Conditioning Mist

Introducing the Tropic Isle Living Jamaican Black Castor Oil Leave-in Conditioning Mist. It’s a sprayable leave-in conditioner. 

This conditioning mist boasts several benefits. It promotes healthy hair growth while moisturizing and strengthening hair. 

The secret to this spray’s success is its oil blend. Beyond castor oil, there are well over a dozen moisturizing and stimulating oils on this product’s ingredient list. 

Plus, there’s no need to worry about this product making your hair greasy. The oil-rich ingredient is balanced with mild astringents like rose water that prevent the mist from turning your scalp into an oil slick.

Jane Carter Solution Curls To Go Curl Cocktail

Love a wash-n-go style? Then turn to Jane Carter Solution Curls To Go Curl Cocktail. This product is a conditioning styling cream that’s meant for super curly and coily hair. 

The cocktail features shea butter, coconut oil, avocado oil, and aloe vera leaf extract. That means this inedible cocktail reduces frizz, moisturizes hair, and adds a silky soft feel without weighting your curls down. 

You can use this on wet or dry hair. For non wash-n-go days, reach for this to add a bit of extra definition to hair that’s a few days old.

Uncle Funky’s Daughter Defunk Hair Refresher Tonic

Uncle Funky’s Daughter Defunk Hair Refresher Tonic is a gym bag essential. The sprayable refresher eliminates that icky scalp feeling that happens after an intense workout. 

Made with chamomile, lavender, lemon balm, and rosemary, your scalp will instantly feel much calmer with a few spritzes. And, you don’t need to rinse it out. Use it on your natural curls or any protective style where your scalp is exposed to the elements.

Our editors love finding you the best products and offers! If you purchase something by clicking on one of the affiliate links on our website, we may earn a commission at no extra cost to you.