The winter season can be rough for our skin. The colder months often leave our skin dry, flaky, and longing for moisture. For those with melanated skin, the drop in temperature can be particularly challenging. The cold air robs the skin’s natural moisture, making it essential to switch up our skincare routine. Now, more than ever, investing in rich moisturizers like body butters is essential to ensure your skin remains supple throughout the frosty months. And what better way than with Black-owned body butter brands?

Hydrating your melanated skin during winter is crucial. Melanated skin has a unique texture and composition, which can appear ashy or dull when dry. And the last thing you want is your skin to look ashy or “crunchy” because your current moisturizer didn’t understand the assignment this winter. Proper hydration keeps it looking radiant and healthy, maintains its elasticity, and reduces the appearance of fine lines.

21Ninety has rounded up five Black-owned body butter brands that will moisturize your skin this winter.

5 Black-Owned Body Butter Brands

Elle Jae Essentials

Credit: @ellejaeessentials/Instagram

Elle Jae Essentials is the first on our Black-owned body butter brands list. They craft premium body butters that emphasize natural ingredients. Their Mango Shea Body Butter, with its luxurious blend of essential oils and butters, delivers a deep moisturizing experience while leaving a lingering, pleasant scent.

Beneath Your Mask

Credit: @Beneathyourskin/Instagram

Heal Whipped Skin Soufflé by Beneath Your Mask is a treat for parched skin. Made with a blend of shea butter, avocado oil, and grapeseed oil, it ensures deep hydration without making the skin feel greasy. The velvety texture and therapeutic aroma make it a winter must-have.


Known for its commitment to clean and toxin-free products, BLK+GRN offers an all-natural body butter packed with nutrient-rich ingredients. Their Lavender & Mint Butter soothes and moisturizes the skin while the calming scent of lavender and invigorating mint rejuvenates the senses.

Nola Skinsentials

Credit: @Nolaskinsentials/Instagram

Jordyn Rector founded Nola Skinsentials with a commitment to vegan and holistic skincare. Their Whipped Shea Butter is a crowd favorite, crafted with 100% pure shea butter. This product guarantees an intense hydration boost, making it perfect for those dry winter days.


KAIKE’s Frosting is a multipurpose, decadent body butter that’s great for the skin, hair, and nails. With a delicious scent reminiscent of vanilla frosting, this product is a treat for all the senses. Packed with vitamins and antioxidants, it ensures your skin gets all the nourishment it needs during the winter.

This winter, give your skin the “TLC” it deserves with these Black-owned body butter brands. Not only will they ensure that your skin stays moisturized and radiant, but by choosing them, you also support Black entrepreneurs and promote diversity in the beauty industry. Stay moisturized and make a difference!