Women in rap completely dominated the music industry last year, and they've kept the momentum going strong in 2021 as well. Not only have they managed to break new ground for women rappers musically, the hip hop stars have also proved to be the it-girls as the faces of major brand collaborations across the fashion and beauty industries.
Women in rap are no longer confined to a box where they can't explore the depths of their talents; these ladies are pushing the envelope and securing the bag all in one. With so many brand partnerships being announced among these rapstresses, it's worth noting how these collaborations are going above and beyond to cater to each rapper's star power. Here are a few clothing and cosmetics brand partnerships with hip hop's new school of femcees you should know.
Cardi B x Reebok
Cardi B was announced as an official brand partner of Reebok back in 2018, which was described as something that was "decades in the making." Beyond her work with Fashion Nova, she also mentioned she was cooking up something special to top her hit-making success on the music charts. Since then, both she and Reebok have teamed up to release footwear and an upcoming apparel collection with top priority catering to Cardi's female-centric audience. Her collaborations with Reebok have added a new fresh face to big ad campaigns and a reminder that women in hip hop have more to offer outside of the studio.
Megan Thee Stallion x Revlon
When Megan Thee Stallion first burst onto the scene, she was known for her freestyles as well as her stunning makeup looks. Her knack for being a wiz with cosmetics rightfully earned her a partnership with Revlon as their global brand ambassador. Her confidence and fierce charisma earned the breakout Houston star a chance to shine as the face of Revlon's brand campaigns, including its newest Reign On fragrance. For Megan, this opportunity has given her another outlet to champion diversity.
City Girls x Boohoo
City Girls have been synonymous with representing women empowerment, independence, and unapologetically living your best life. Their newest collaboration with fashion retailer Boohoo reflects their bold and vibrant personalities we all fell in love with. With more than sixty styles to choose from, the style collection is full of fashions inspired by the "Golden Era" of the '90s.
Saweetie x PrettyLittleThing
In 2019, "Icy Girl" rapper Saweetie teamed up with fast-fashion retailer PrettyLittleThing to debut her first collection at New York Fashion Week. As a fashion trendsetter herself, a fashion collaboration was always in the cards for the Bay Area rapper. Her star power led to two additional capsule collections released under the brand. Unlike other brand partnerships with Saweetie, this one particularly showcases her talent for being a style queen.
Doja Cat x PrettyLittleThing
Last year, pop-rap star Doja Cat delivered her first-ever fashion collaboration with PrettyLittleThing to match her out-of-the-box style. Thanks to her innovative fashions and unconventional performances, it made her a breakout sensation, to begin with, and through her music, she was able to capture that in her first fashion partnership. According to a statement reported by Nylon, Doja shared that the brand let her channel the "essence of who I am into this collection."