Rihanna wasted zero time coming for the beauty industry's neck in this new year. Beginning January 11th, Fenty Beauty will drop their latest gem: Pro Filt'r Concealer in 50 brand new shades.
Through her coveted vlog beauty vlog channel, RiRi reveals that the product is meant to be a "seamless addition" to her existing range of beauty essentials. Rihanna goes on to explain in the announcement reel, “As long as you know your Pro Filt’r shade, we have a corresponding concealer to match and you don’t even have to figure it out.”
Video courtesy of Fenty Beauty.
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