Rihanna wasted zero time coming for the beauty industry's neck in this new year. Beginning January 11th, Fenty Beauty will drop their latest gem: Pro Filt'r Concealer in 50 brand new shades.

Through her coveted vlog beauty vlog channel, RiRi reveals that the product is meant to be a "seamless addition" to her existing range of beauty essentials. Rihanna goes on to explain in the announcement reel, “As long as you know your Pro Filt’r shade, we have a corresponding concealer to match and you don’t even have to figure it out.”

Video courtesy of Fenty Beauty

Although the beauty line's Match Stix can technically be used to cover up redness and other imperfections, this is Fenty's first official concealer. The concealer is touted as having a “creamy, creaseproof, longwear” formula, and comes in a transparent tube with a doe-foot applicator. You know what Ri, just take all my money! Take it all!


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