The eyeshadow color that is reigning supreme in the beauty world right now is purple! That’s right — from whimsical lilacs to bold violets, purple is making a statement this year and we are listening.
PHOTO: YouTube
According to Pinterest’s 2018 Global Beauty Report, the search for purple eyeshadow has gone up 52% in the United States while colors like green, blue, silver and rose gold have seen search increases in countries such as Germany, Mexico, UK and Australia, respectively.
Purple shades have been seen on the likes of our favorite celebs at extravagant events to the girl slaying at her office, just because! Whether it’s the main attraction of the eye look or it’s carefully crafted in, purple does not show any signs of slowing down any time soon.
Here are 6 palettes/pigments to help you indulge in your purple desires:
1. VIOLET VOSS HASHTAG PRO EYESHADOW PALETTE
PHOTO: Sephora | Retails for $45
Whether you’re looking to play it safe or bring on the dramatics, consider this Violet Voss palette. This 20-color eyeshadow palette features a row full of purple shades sure to complete your on-trend look. The colors are made with jojoba oil, are super pigmented and are easy to blend.
2. BH COSMETICS AURORA LIGHTS EYESHADOW PALETTE
PHOTO: BH Cosmetics | Retails for $18
Take your look out of this world with the BH Cosmetics Aurora Lights Eyeshadow Palette. The 18-color palette features irridescent colors with high shimmer and bold color payoff. Shades “Flashing” and “Borealis” play more into the deep purple vibes, while “Vibrant” gives you more of a pink-purple mix with an almost metallic finish.
3. BUTTER LONDON PANTONE 2018 COLOR OF THE YEAR GLAZEN EYE GLOSS
PHOTO: Ulta | Retails for $24
Pantone, the “Global Color Authority,” declared Ultra Violet as the color of the year, and Butter London rose to the occasion to give us beauty products that celebrate the selected shade. Lightweight, creamy and crease-resistant, this eye gloss is the perfect pick to obtain the imaginative look you are going for. With buildable coverage, you can rock a sheer shimmer or build to an intense metallic. Through the use of pearl suspension to give a “wet-look” and gellan gum to keep the sparkles from budging, this product will last all day and keep your purple at play.
4. CLINIQUE CHUBBY STICK SHADOW TINT FOR EYES
PHOTO: Clinique | Retails for $18.50
Packing on eyeshadow not your thing? No worries, you can get into the trend too with Clinique’s Chubby Stick Shadow Tint. This easy-to-use stick also helps you to build up the creamy color on your eyes, or if you’re into multi-use products, swipe it on your lips for a playful pout. This product is also great for sensitive eyes and contact wearers!
5. NARS DAPHNE MATTE EYESHADOW
PHOTO: NARS | Retails for $18
Not a fan of the glitter? How about this matte pigment from NARS? Velvety-matte and smooth application, this highly-pigmented shade was made to turn heads. It can be applied dry or with a wet brush to maximize the intensity.
6. MARC JACOBS BEAUTY EYE-CONIC MULTI-FINISH EYESHADOW PALETTE
PHOTO: Sephora | Retails for $49
If you’re a more high-end gal, the Marc Jacobs eye-conic palette is for you! Featuring seven shades with four different finishes (velvet, satin, silk, and lamé), you can dress up your eyes in style. The shades “Dress” and “Outrageously” are the ones to focus on in this palette.
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