It’s important to use natural products as part of your skincare regimen. In an effort to include more natural products in their routines, Black people are leaning toward buying from Black and African skincare brands. 

With the rise of “clean beauty” and “natural skincare,” there is a larger demand for a skincare routine that works for the individual, community and the environment. Yasmin Zachary, the founder and CEO of Uzari, has a knowledge of African ingredients and the effectiveness of a good skincare routine. Her African skincare brand is a gift that she shares with the world.

Zachary sat down with 21Ninety to discuss the direction of African skincare, her inspiration and her skincare secrets.

21NINETY: What inspired you to create Uzari? 

YASMIN ZACHARY: I have always been puzzled by the fact that modern skincare seems to rely on harmful ingredients and marketing. [It] has forgotten our roots and the simple recipes that have been around for thousands of years, especially in Africa. It makes no sense for our health or for our planet. That’s why at Uzari we are on a mission to bring traditional recipes to modern skincare.

21N: How have you seen your approach to skincare change as you learn from the traditions of Nigeria and Ghana?

YZ: With Africa’s rich natural resources and time-tested beauty rituals as our guide, Uzari returns to these roots for inspiration. Our commitment to clean beauty isn’t just about following trends. It’s about embracing what works. Our flagship product offers a simple, effective solution for global women juggling work, family and societal expectations.

Clean beauty isn’t new to us. At Uzari, we honor this tradition, believing that traditional recipes are the key to sustainable skincare.

21N: What are your go-to African skincare secrets? 

YZ: When it comes to African skincare secrets, my essentials are plant-based African black soap paired with an exfoliating sponge for a deep cleanse. For moisture, I rely on shea butter or mango butter. For extra hydration, especially during dry seasons, I reach for body oils, like baobab or argan oil.

21N: Is there anything that you wish you saw more of in the skincare and beauty industries? 

YZ: I wish to see a world where all beauty is clean. By clean, I mean not compromising health for results. Additionally, I advocate for more impact-driven businesses, as I believe every company should give back to society. Lastly, I hope to see a greater diversity of products that cater to various skin tones and cultural backgrounds, promoting inclusivity and representation. 

This article has been edited and condensed for length and clarity.