Entertainment host and gaming business owner Erin Ashley Simon is proving that there is no industry women cannot conquer. As an Afro-Latina, she is what many would consider to be a unicorn in the world of gaming and business. About 75 percent of the gaming industry is white, while just 19 percent is Hispanic and 12 percent is Black.
Simon spoke with 21Ninety about what it means to lead a business that marries all of her passions for video games, sports, music and content. Simon also shared what it’s like to break into a mostly male driven industry as a Afro-Latina woman.
21NINETY: You are a broadcaster, an entrepreneur and a prominent voice in gaming. What is it like as multi-hyphenate and how do you juggle it all?
ERIN SIMON: Honestly, it’s been fun! I’ve always been passionate about business, gaming and entertainment. It has been great to be able to do work in all of these areas. Throughout the years, I’ve built a team to help me manage everything, so that I’m able to put out my best work. It’s stressful sometimes, but I chose this life. I’m happy I did. For me, it’s always been important to put out great work and always be a person of my word. Because of this, I’ve been able to build good relationships across various industries that help me build my multi-faceted approach.
21N: You are truly a disruptor. What has been your experience in the predominantly male industry that is gaming?
ES: There have been amazing moments and not so good moments. Of course, I’ve dealt with racism, sexism and ageism. However, I also have come across some amazing people who truly believe in my value and worth. It’s a balancing act because, just like any industry, there are politics to it. It’s almost like constantly having to play a game of chess to navigate. This is why I focus on connecting with genuine people. Being a relationship-focused person has helped me navigate these spaces and attain amazing business opportunities.
21N: Most people would probably associate gaming with fun things. While it is fun, can you share about the unique experience of melding gaming with business?
ES: The industry is still young and has young individuals. Sometimes, people forget that while gaming is fun, it is also a business. It needs to be treated as such. There is still a lack of understanding toward gaming and what it means to be a gamer when dealing with non-endemics. This is especially true when the definition of gaming culture and what it means to be a gamer is evolving. There are challenges when you have to explain the value of the industry to those who don’t understand it.
21N: How has your work in the industry contributed to diversifying gaming and esports?
ES: As I grow, I always look to give back, especially to Black and Hispanic/Latin communities since I’m an Afro-Latina. I’ve worked on a lot of projects that have created opportunities for marginalized communities. For example, I helped to raise funds for one of the first HBCU esports leagues, powered by the company called Cxmmunity. I have a scholarship at my alma mater, where we used gaming/esports as a vehicle to help students with financial need further their education.
21N: Can you share about the Erin Ashley Simon College Esports Scholarship?
ES: I started this scholarship with my alma mater, the University of Kentucky. It supports students pursuing careers in gaming/esports, as well as students with financial need who are looking to further their education. I created this scholarship because I wanted to give back to both students and the university. Education is the key for success. If I can help to alleviate the financial stress that comes with obtaining an education and help people pursue their passions, then I will.
21N: What’s your favorite thing about the work you do?
ES: My favorite thing is that I work for myself. I don’t have to fear being put in a box. When dealing with brands that can happen. I’m grateful to have built a team that believes in me and my vision. This has allowed me the opportunity to go after projects without feeling limited. I’ve been able to give back where I can. No matter how big or small an impact I make, I’m happy I can use my career to help others.
21N: You went from a digital & TV producer at Revolt TV in 2016 to now a multimedia host, producer, and host within the realms of esports, entertainment, and gaming. Tell me how you carved out your own path in the industry.
ES: Honestly, it’s interesting. I just adapted. Adaptability is one of the best skills to have in entertainment because industries change, things can go well or poorly, and the economy fluctuates. I made adjustments based on my passions and how the industry looks. I’ve always been someone who doesn’t want to do what everyone else does, which has helped me carve out my own lane.
21N: What advice would you give women of color about breaking into the world of esports?
ES: Breaking into the world of esports has been challenging and hard, but for anyone who is passionate about it, my advice would be to go for it! Start by pursuing it as a hobby first. Keep a stable job somewhere else before you jump in. The industry is changing and financial stability is a challenge right now. Focus on financial stability while pursuing your passion.
This article has been edited and condensed for length and clarity.