Hispanic Heritage Month, which occurs annually from Sept. 15 to Oct. 15, celebrates the beauty and diversity of Latinx culture. This month is the perfect time to support Afro-Latinx-owned beauty brands by adding them into your regimen.
Why Should You Support Afro-Latinx Brands?
You should support any brand as long as the products align with your interests. This sentiment is especially true regarding Afro-Latinx-owned beauty brands, as they make products catered to Black people. If you’re looking for better products that will make your curls pop or different makeup brands to support, research Afro-Latinx-owned beauty brands.
Statistically, Black consumers spend lots of money on beauty products. In 2023, Black consumer spending on Beauty products amounted to $9.4 billion, according to a 2024 report from NeilsonNiq. If you are looking to invest in some Afro-Latinx-owned beauty brands, check out these eight products.
- Best Hair Perfume: Rizos Curls California Classic Hair & Body Perfume
- Best Lash Product: Luna Magic Va-Va Pink Lash Primer
- Best Makeup Collection: Chucky “Good Guys” PR Box Full Collection
- Best Hair Mask: Bomba Curls Forbidden Hair Mask
- Best Lip Oil: Boss Up Cosmetics Color-Changing Lip Oil
- Best Hair Gel: Ocoa Beauty Curl Defining Styling Gel
- Best Peach Blush: Uniquely You Beauty Peach Lily Blush
- Best Scrunchies: Hello Updo Smallish Silk Scrunchie Set
Best Hair Perfume
Launched in 2017, Rizos Curls now offers a myriad of products for you to have the juiciest, healthiest curls. The brand’s California Classic Hair & Body Perfume is one of the few natural hair mists on the market, featuring tropical-inspired notes of coconut milk, lime zest and ginger. This is a great perfume to use in between wash days to keep your hair fresh when you need a pick-me-up.
Best Lash Product
Founded by Afro-Latina sisters Shaira and Mabel Frías, Luna Magic is for Black women looking for more inclusive makeup options.
“There’s still a lot of work to be done around accepting Blackness and all the layers that come with it, from societal to colonial thinking,” Mabel told Allure in 2022.
The brand’s Va-Va Pink Lash Primer is a bestseller, with a 4.3 star rating on Amazon. The primer helps condition, lengthen and volumize your lashes, even if they are really short.
Best Makeup Collection
Glamlite often collabs with nostalgic brands from Hostess to Barbie. In time for Halloween, the brand collaborated with the “Chucky” movie franchise on a makeup collection inspired by the sweet and sinister duality of the murderous doll himself. They even offer the PR collection for purchase, which features a highly-pigmented eyeshadow palette, lip duo set, makeup case and more.
Best Hair Mask
Bomba Curls’ Forbidden Hair Mask is a deep-conditioning treatment infused with banana, cupuacu butter and cinnamon. The hair mask strengthens, moisturizes and restores your curls. In addition, it’s a clean hair product free of sulfates, silicones and parabens. If you really want this mask to work, sit with it under heat.
Best Lip Oil
Lip oils, balms and lip stains continue to make a mark in trending beauty products. Boss Up Cosmetics offers a color changing lip oil that caters to Black skin. If you’re looking for a perfect shade of pink, this lip oil reacts with your natural body chemistry to create it. It also has a fragrant scent of cotton candy.
Best Hair Gel
If you’re on the hunt for a hair gel to keep your luscious curls healthy and bouncy, Ocoa Beauty has just the thing. The brand’s Curl Defining Styling Gel is packed with mango butter, hibiscus flower and marula oil to keep your curls frizz-free, soft and bouncy. This vegan product is sulfate, parabens and cruelty-free.
Best Peach Blush
Blushes are some of the most popular types of makeup products on the market from Juvias Place blushes to the Rare Beauty blushes. The Uniquely You Beauty Peach Lily blush is autumnal-themed and pigmented enough to show up on darker skin tones. If you want your cheeks pop this fall, top your red-themed makeup looks with the blush.
Best Scrunchies
For those who are frequently doing slick-back buns, it’s time to switch up your hair bands. To protect your precious strands from breakage, bald spots and hair damage, up your scrunchie game. Hello Updo’s Smallish Silk Scrunchie Set is made from mulberry silk fabric, so it’s gentle on your hair.
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