In the technological age, social media influencers have harnessed the beauty and power of the internet to build a big fan base. By using platforms like Instagram, YouTube, Twitter, and TikTok, influencers have showcased their expertise, creativity, and personalities to become commercial ambassadors for various brands. Here are some of the biggest popular Black social media influencers that have shifted pop culture as we know it.
Jayda Cheaves
With a social media following of over eight million on Instagram alone, Jayda Cheaves, also known as “Jayda Wayda” has built a solid brand. Cheaves has openly spoken about the extreme hard work and grind it took to get where she is today. Now, she has harnessed her fame and fortune to continue to build her empire and expand her businesses. Cheaves’ edgy sartorial style over the years has also helped to push the fashion envelope.
Jackie Aina
Nigerian-American beauty influencer, content creator, and entrepreneur Jackie Aina has earned her title as one of the most recognized social media influencers in the world. Aina first got her big break on YouTube, where she was one of the trailblazers for Black content creators. With persistence and consistency, Aina started to grow a loyal following that fell in love with her personality and product reviews. Aina can also be credited for being one of the social media influencers who kicked off makeup tutorials on YouTube. She used her platform to advocate for a more inclusive beauty industry that catered to people of color. Nowadays, you can catch Aina running her successful FORVR Mood brand or showing people how to live the very necessary soft life.
Luvvie Ajayi Jones
Luvvie Ajayi Jones has become one of the most celebrated intellectuals today because of her intelligence, sharp wit, and humor. Ajayi Jones has built a massive following on social media by keeping it real and relatable. She has used her platform to advocate for greater diversity and inclusion in the entertainment industry and beyond. In 2016, she published her first book, “I’m Judging You: The Do-Better Manual,” which became a New York Times bestseller. The book offers humorous and insightful commentary on topics such as social media etiquette, feminism, and racism.
Patricia Bright
Patricia Bright first gained prominence on YouTube, where she would share videos on her fashion and beauty channel that featured videos on makeup tutorials, fashion hauls, and lifestyle vlogs. Her charisma, work ethic, and sense of humor quickly made her a fan-favorite and popular black social media influencer. That British accent is also especially charming!
Shalom Blac
The stunning Shalom Blac is a Nigerian-born YouTube star and beauty influencer who moved to the US after surviving a tragic accident. It left her with severe burns on her face and body. Over the years, Shalom has used her experience as a burn survivor to share tips and tricks for achieving flawless makeup looks. She also shares advice on boosting confidence. Shalom’s channel focuses on makeup and beauty, particularly on techniques and products that work well for people with skin conditions and scarring.
Ari Fletcher
Ari Fletcher has become one of the most renowned influencers in the past decade. The Chicago native rose to fame through her social media presence, particularly on Instagram and Twitter. She has gained a massive following of over 5 million followers on Instagram and has become known for her fashion and makeup looks, as well as her lifestyle content. Ari has used her social media presence to launch several successful businesses.
Nyma Tang
Nyma Tang has been one of the leading content creators at the forefront for representation in beauty. In her videos, she would review the darkest foundation and concealer shades from various brands to give feedback. Tang has also collaborated with several other creators and influencers to promote diversity and inclusivity in the beauty industry. Nyma’s advocacy work has earned her recognition and several awards, including the “Influencer of the Year” award at the 2019 Black Beauty Awards.
Cydnee Black
Cydnee Black is a YouTuber and Black social media influencer whose channel features a variety of beauty-related content. She also shares makeup tutorials, skincare routines, product reviews, and beauty tips. She is known for her excellent, in-depth product reviews and striking icy blue eyes. Cydnee has also advocated for diversity and inclusivity in the beauty industry throughout the years.