#WatchTheGlove: Hamburger Helper drops a mixtape for the culture

In a world where marketing to niche audiences is a new key to success, Hamburger Helper has raised the bar again with the release of a full free mixtape available now on Soundcloud . What easily could have been a cleverly placed April Fool’s joke is actually true and I must say it is incredibly and surprisingly lit. #WATCHTHESTOVE https://t.co/nL2gQQaerv pic.twitter.com/fQAU5KATuq — Helper (@helper) April 1, 2016 The five-track listing is riddled with trap beats across well-laid bars about burning your lips from hot dishes of beef stroganoff and inviting a plate of cheesy mac to your next “Netflix and Chill” date. Hamburger Helper is among brands who have figured out a way to reach audiences that are central to the culture and rev up engagement with their company. It didn’t take long for everyone from Black Twitter to PTA moms to sound off their reactions to the #WatchTheGlove mixtape. The mixtape dropped and no one was prepared. @helper IN LOVE WITH THE GLOVE HAMBURGER HELPER FEED...