In a world where marketing to niche audiences is a new key to success, Hamburger Helper has raised the bar again with the release of a full free mixtape available now on Soundcloud. What easily could have been a cleverly placed April Fool’s joke is actually true and I must say it is incredibly and surprisingly lit.
— Helper (@helper) April 1, 2016
The five-track listing is riddled with trap beats across well-laid bars about burning your lips from hot dishes of beef stroganoff and inviting a plate of cheesy mac to your next “Netflix and Chill” date.
Hamburger Helper is among brands who have figured out a way to reach audiences that are central to the culture and rev up engagement with their company. It didn’t take long for everyone from Black Twitter to PTA moms to sound off their reactions to the #WatchTheGlove mixtape.
The mixtape dropped and no one was prepared.
— Bryce Bryce Baby (@BHall_31) April 1, 2016
And then you find yourself twerking and milly rocking to songs about cheeseburger macaroni.
— Dreana (@dreanabeana) April 1, 2016
When you listen through it a second, third, and fourth time and your mind still can’t comprehend how these songs are so good.
— Matthew A. Cherry (@MatthewACherry) April 1, 2016
When you realize the game has definitely changed up.
How you let hamburger helper put out the best mixtape of 2016 @rappers
— Matthew Mudshark (@Joe_Schmucc) April 1, 2016
Even T-Swift gave it a listen and we all know what happened after that.
— Fade Wilson (@CBturnedHeel) April 1, 2016
Needless to say, Hamburger Helper is definitely feeding the streets with it’s first venture into the music industry and it goes without saying that I am definitely “In Love With the Glove”.
Have you listened to #WatchTheGlove? What are your thoughts?
— CSG Worldwide (@iAmMrCarson) April 1, 2016