The 21Ninety Awards are a celebration of the best and brightest in beauty, hair, skincare, wellness and fashion. The 2024 awards are specifically curated for Black and multicultural women. In the list of winners you’ll find must-haves in each category. These favorites are handpicked by pros and influencers. They, along with 21Ninety’s staff have ensured that each winner is high-performing. Many also have proven track records of catering to Black and diverse customers. The wellness awards specifically highlight the best wellness products and other must-haves, celebrating cutting-edge innovations, holistic treatments, and accessible solutions that elevate the world of well-being.
21Ninety Awards Wellness Winners
This year’s wellness winners were handpicked by our 21Ninety staff and our esteemed guest judge, Dr. Joyce Imahiyerobo-Ip, a Board-certified dermatologist and founder of Vibrant Dermatology. Imahiyerobo-Ip, a Harvard-educated expert in dermatology, is known for her compassionate care and innovative treatments. Her deep understanding of skincare and wellness made her the perfect choice to join our 21Ninety staff in selecting these products that truly stand out in promoting holistic well-being.
Nutrafol Hair Growth Supplement
Effectiveness, Ingredients, Brand Reputation
The Nutrafol Hair Growth Supplement is designed for women experiencing hair thinning, due to various factors, like stress, lifestyle and nutrition. It contains a proprietary blend of 21 vitamins, minerals and natural ingredients, including Ashwagandha, Marine Collagen Peptides, and Tocotrienol Complex. These ingredients work together to promote thicker, fuller and stronger hair. Unlike many hair supplements on the market, Nutrafol is backed by clinical studies that show significant improvements in hair growth and reduction in shedding within three to six months.
“Nutrafol is packed with evidence-based ingredients that address the common causes of hair loss, making it a top pick for women of all ages,” Imahiyerobo-Ip said.
Ruby Love Women’s Period Underwear Bundle
Effectiveness, Black-owned/Founded, Price point
Ruby Love’s Period Underwear Bundle is revolutionizing how women experience their menstrual cycles. These stylish and functional period panties offer 100 percent maximum leak-proof protection, allowing you to ditch traditional period products., like tampons, pads and pantyliners. The underwear is designed with a special 4-way stretch that conforms to your curves, providing a comfortable, secure fit throughout your period.
Movita Organics Women’s Multivitamin Pouch
Effectiveness, Ingredients, Black-owned/Founded
Movita Organics offers a unique multivitamin that’s not only formulated with 19 essential vitamins and minerals but is also designed with sustainability in mind. Recognized as one of the best wellness products, it is packaged in a resealable, biodegradable pouch and supports energy, metabolism, heart health, and immune functions. Its ingredients include an organic blend of fruits, vegetables, and herbs, all carefully selected to ensure high bioactivity and gentle absorption. This means that even those with sensitive stomachs can take these vitamins without discomfort.
“Movita, created by Tonya Lee Lewis, stands out with its organic, high-absorption vitamins,” 21Ninety Deputy Editor Arielle Poteau shared. “It’s a perfect wellness staple for women aiming to build a strong nutritional foundation.”
Health-Ade Kombucha
Price point, Ingredients
Health-Ade Kombucha is more than just a trendy drink. It’s a powerhouse for gut health. Made with a blend of living probiotics, organic acids and natural antioxidants, this kombucha supports a balanced microbiome, which is essential for overall health. It’s available in delicious flavors like Berry Lemonade, Pink Lady Apple and Pomegranate Blueberry, making it a delightful addition to your daily routine. Beyond its taste, the health benefits are profound.
“Kombucha provides vitamins, antioxidants, and probiotics that promote a healthy skin microbiome and sustained energy throughout the day,” Imahiyerobo-Ip said.
New Chapter Postnatal Vitamin
Effectiveness, Ingredients
Postpartum care is critical, and the New Chapter Postnatal Vitamin is specially formulated to meet the needs of new and nursing moms. This 3-in-1 complete formula includes multivitamins, multiminerals and multiherbals, with superfoods like Turmeric, Oats, and Kelp to nourish the body after childbirth. What sets this vitamin apart is its gentle formulation, which is easy on the stomach and designed for optimal absorption.
“Postnatal care is crucial, and New Chapter’s gentle, nutrient-packed vitamin is perfect for moms navigating their postpartum journey,” Poteau explained. “It supports lactation, cellular energy production, and mood—everything a new mom needs.”
Bagged Em Enter the Center Yoga Mat
Black-owned/Founded, Ingredients/Materials
Bagged Em’s Enter the Center Yoga Mat is more than just a tool for exercise. It’s a celebration of Black women. This eco-friendly mat is made from microsuede and 100 percent natural rubber, offering a non-slip, absorbent surface that’s perfect for yoga, hot yoga, pilates and other floor exercises. The mat’s design, which features imagery celebrating Black women’s curves and natural beauty, is a standout feature that brings representation into the wellness space.
Golde Original Turmeric Latte Blend
Black-owned/Founded, Ingredients
For those looking to reduce or eliminate their caffeine intake, the Golde Original Turmeric Latte Blend is a perfect alternative. This wellness product combines six superfoods, including turmeric, ginger and coconut, to create a warming, anti-inflammatory drink that supports gut health, skin glow and immunity. Turmeric, known for its potent anti-inflammatory properties, helps reduce bloating and keeps the microbiome healthy. The blend is also gluten-free and vegan, making it accessible to a wide range of dietary preferences.
“Golde’s blend is perfect for those seeking a healthy, warm beverage that can be enjoyed anytime of day. It’s not just about reducing caffeine; it’s about nurturing your body from within,” Poteau shared.
Quince Mulberry Silk Beauty Sleep Mask
Price point, Ingredients/Materials
Quince’s Mulberry Silk Beauty Sleep Mask is the ultimate luxury for those who value their sleep. Made from 100 percent 22 mm mulberry silk, this mask not only blocks out light for uninterrupted sleep, but also nourishes your skin with its 18 amino acids. The silk is naturally hypoallergenic and thermoregulating, helping to maintain body temperature for a more comfortable sleep. Pair it with Quince’s matching silk pillowcases and linens for the complete sleep experience.
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