Black-owned or founded products continue to be easier to access. You can snag fragrances, skincare and haircare products at your local Sephora or at the retailers online store. Thanks to holidays like Black Business Month, celebrated in August, brands like Danessa Myrics and Sienna Naturals get the celebration they deserve. But buying Black doesn’t can happen all year long. So check out 21Ninety’s roundup of Black-owned or founded products to buy at Sephora.
Why Is it Important to Buy Black?
According to a 2022 study by McKinsey & Company, “Black brands make up only 2.5 percent of revenue in the beauty industry.” The statistic is unfortunate considering Black consumers make up more than 10 percent of total beauty spending.
One of easiest ways to support Black businesses is by finding Black-owned products that can fit into your everyday routine. Incorporating Black-owned products into your skincare cabinet or cosmetics bag is as convenient as purchasing a new blush, perfume or body lotion when you run low on your usuals.
To help change the racial inequity in the beauty industry, try out these 10 Black-owned beauty products available at Sephora.
- Best Setting Powder: Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
- Best Skincare For Dark Spots: Topicals Faded Serum for Dark Spots & Discoloration
- Best Body Creme For Dry Skin: 54 Thrones Barrier Repair Cloud Body Cream
- Best Buildable Blush: Pat McGrath Labs Skin Fetish: Divine Powder Blush
- Best Lightweight Moisturizer: Shani Darden Skincare Weightless Oil-Free Moisturizer
- Best Haircare Set: Sienna Naturals Mini Hydrating and Detangling Hair Ritual Set
- Best Glowy Sunscreen: Cay Skin Isle Glow Body Lotion Sunscreen SPF 45
- Best Primer: Fashion Fair Fabulous Face Priming Serum
- Best Layering Scent: Brown Girl Jane Carousel Eau de Parfum
Best Setting Powder
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
This blurring balm is an all-star powder, which is versatile enough to be used as a powder, primer or contour. Charged with the super-ingredient Upsalite, the Danessa Myricks Beauty Yummy Skin Blurring Balm Powder caters to those with oily skin by absorbing oil and sweat on the face throughout the day for a soft-matte finish.
Best Skincare For Dark Spots
Topicals Faded Serum for Dark Spots & Discoloration
The Topicals Faded Serum is a skincare staple for acne-prone skin, diminishing the appearance of dark spots, blemishes and redness over time. It’s cruelty-free, vegan and gluten-free, so it’s safe enough to use everyday to even your skin tone.
Best Body Creme For Dry Skin
54 Thrones Barrier Repair Cloud Body Cream
With peptides and hyaluronic acid, this body cream is a non-greasy formula intended to enhance the skin’s moisture repair barrier. It features seasonal scents for the fall including vanilla honey, and spring-leaning smells including rose hibiscus.
Best Buildable Blush
Pat McGrath Labs Skin Fetish: Divine Powder Blush
The Pat McGrath Labs Skin Fetish: Divine Powder Blush is fit for those looking to achieve a naturally flushed cheeks look. Although it’s a powder blush, the product is velvety smooth, gliding onto the skin to create a glowy, satin finish. It’s also lightweight and buildable, which allows people to create their desired blush pigment.
Best Lightweight Moisturizer
Shani Darden Skincare Weightless Oil-Free Moisturizer
For those with naturally oily skin prone to acne, the Shani Darden Skincare Weightless Oil-Free Moisturizer is a good option. The brand was founded by celebrity esthetician Shani Darden, and the product features red algae extract that visibly nourishes and softens skin.
Best Haircare Set
Sienna Naturals Mini Hydrating and Detangling Hair Ritual Set
The Sienna Naturals Hair Set features a shampoo, conditioner and leave-in for all hair types from 2a to 4c. With ingredients including aloe vera juice, baobab oil and coconut derivatives, the trio line is sure to leave your curls defined and moisturized for days.
Best Glowy Sunscreen
Cay Skin Isle Glow Body Lotion Sunscreen SPF 45
Founded by supermodel Winnie Harlow, the Cay Skin Isle Glow Body Lotion Sunscreen is a lotion sunscreen that moisturizes the skin, protects it from the sun, and leaves a natural-like glow on the body. It also features tropical-inspired ingredients, including sea moss, plant-based hydrating nectar and cocoa seed butter.
Best Primer
Fashion Fair Fabulous Face Priming Serum
For those who want to simplify their makeup and skincare routine, Fashion Fair offers the Fabulous Face Priming Serum, which evens skin tone and preps the skin for makeup application. The 2-in-1 product features shea butter and niacinamide to plump and smooth the skin.
Best Layering Scent
Brown Girl Jane Carousel Eau de Parfum
The Brown Girl Jane Carousel Eau de Parfum is an ethically clean scent that won’t disrupt the body’s endocrine system. Although it’s without parabens and cruelty-free, it doesn’t skimp on the long-lasting scents with key notes including caramelized apple, and sandalwood crème.
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