At Super Bowl LIX, held at the Caesars Superdome in New Orleans, the Carter family once again captured the spotlight. Jay-Z attended the event with his daughters, Blue Ivy, 13, and Rumi, 7, both showcasing their unique styles and sisterly bond.

Blue Ivy’s Super Bowl Tradition

Blue Ivy, a regular at Super Bowl events, has made a tradition of jumping in photos, a playful gesture that has become her signature at these games. This year, she passed on the endearing custom to her younger sister, Rumi. The two were seen on the field before the game, with Blue Ivy recreating her iconic jump-for-joy pose and Rumi enthusiastically joining in, adding her own spirited energy to the moment.

Their father, Jay-Z, dressed in all black, captured these precious moments, fully embracing his role as a proud “girl dad.” The trio coordinated their outfits, each sporting matching white sneakers, exuding a cool and cohesive family vibe.

Blue Ivy and Rumi’s grandmother, Tina Knowles, shared some insight on the Super Bowl moment.

“Blue has been every Super Bowl since like five years old, attending with her dad and doing this jump for joy!” Knowles revealed in the caption to her Instagram post. “This year Rumi did the jump. It has become a family tradition.. soo sweet!”

Blue Ivy’s Past Super Bowl Appearances

This appearance marks the second consecutive year that Jay-Z has attended the Super Bowl with his daughters.

Photo credit: Photo by Kevin Mazur/Getty Images for Roc Nation

Last year, Blue Ivy and Rumi made their debut together at the event. Blue Ivy wore a varsity jacket, jeans, and sneakers. Rumi donned a Givenchy leather top, skirt, black tights, and boots.

Photo credit: Kevin C. Cox/Getty Image

In 2022, Blue Ivy was front and center at Super Bowl LVI. She and a friend made sure to have Jay-Z capture them jumping on the field.

Photo credit: Jose Carlos Fajardo/MediaNews Group/The Mercury News via Getty Images

In 2020, Blue Ivy attended Super Bowl LIV with her father donning cornrows, a leather moto jacket and black combat boots. The young Blue Ivy looked cute as a button as she took in the excitement of the sporting event.

Blue Ivy’s Increasing Public Presence

Blue Ivy’s increasing presence in public events, including her performance with her mother, Beyoncé, at the NFL halftime show on Christmas Day and her appearance at the Grammys, highlight her growing confidence and star power. Rumi, though less frequently in the public eye, has already showcased her talents. She collaborated with her mother on the song “Protector” on the album, “Cowboy Carter.”

The Carter sisters’ shared Super Bowl tradition not only strengthens their sibling bond but also offers a heartwarming glimpse into their family life. As they continue to grow and share these experiences, fans eagerly anticipate more of their delightful moments, both on and off the field.