Candace Owens has made a name for herself as a political commentator, author, and media personality. Owens is known for her outspoken views and strong presence in conservative media. Throughout her career, she has turned her brand into a lucrative business. She has millions of subscribers and followers on multiple platforms. On Instagram alone, Owens has over 2 million followers. But how exactly did Ownes build her fortune? More importantly, what exactly is Candace Owens’s net worth? It’s important to take a closer look at the business ventures that contribute to her financial success.

Candace Owens’ Life Before Fame

Before becoming a well-known conservative voice, Candace Owens had a modest upbringing. Born on April 29, 1989, Owens was raised in Stamford, Connecticut. Her parents divorced when she was just 11 years old. She grew up around her grandparents, mother and three siblings. As a child, Owens experienced challenges, including an alcoholic father and poverty during her childhood years. These experiences later shaped some of her perspectives.

“My dad was an alcoholic. He wasn’t abusive but financially impotent and couldn’t provide for the family and tremendously selfish. That’s kind of what comes with the disease of alcoholism, where his drinking came first. So I’ve never been able to relax, meaning that I’ve always had to have a job and take care of myself,” she told Glenn Beck in a video interview in 2020.  

Owens attended the University of Rhode Island. There, she studied journalism, but left before completing her degree due to student loan issues. Afterward, Owens pursued a career in fashion, interning at Vogue before transitioning into the political sphere. 

However, her rise to conservative fame didn’t happen overnight. It was a combination of strategic career moves and leveraging the power of digital platforms. 

How Did Candace Owens Become Famous?

Owens first gained widespread attention in 2017 when she launched Red Pill Black. The YouTube channel focused on conservative political commentary for the Black community. Her bold stance against identity politics and the Democratic Party attracted a massive following. Then, from 2017 to 2019, she joined Turning Point USA as its communications director. Turning Point USA is a non-profit organization that supports conservative political conversations in high school, college, and universities. 

Since then, Owens has shared her political and cultural commentary on major news networks, published books, and launched various initiatives that align with her political ideology. Each of these ventures has contributed significantly to her growing net worth.

What Are Candace Owens’ Sources of Income?

Owens is a sought-after speaker, commanding high fees for her appearances at conferences, political rallies, and corporate events. Her commentary on news platforms such as Fox News, PragerU, and The Daily Wire has positioned her as one of the most recognizable conservative voices in the country.

As an author, Owens has penned several books, including “Blackout: How Black America Can Make Its Second Escape from the Democrat Plantation.” The book became a bestseller, adding to her income through royalties and speaking engagements related to its promotion.

In 2023, Owens hosted the show “Candace” on the conservative platform The Daily Wire. The platform is owned by political commentator Ben Shapiro and film director Jeremy Boreing.  Owens’ show covered political topics along with moments in pop culture that appealed to the younger generations. Throughout its run it gained millions of viewers. 

 “People love to see me on Fox, which is why I still do it, but I know that my Fox News viewers are not the people that are necessarily subscribing to podcasts. I think the Daily Wire is paying attention to where the world is going,” she told The New Yorker in 2023.

In 2024, The Daily Wire and Owens cut ties. Currently in 2025, Owens hosts her own show on YouTube. She currently has 4 million subscribers. 

Other Sources of Income

In addition to her media career, Owens has ventured into entrepreneurship. She’s launched merchandise lines and invested in businesses that align with her brand. In 2018, she accepted the help of Kanye West to create a line of clothing for Blexit. 

Blexit is a conservative campaign Owens co-founded with former Tucson police officer Brandon Tatum. According to The Guardian, Owens described it as “a frequency for those who have released themselves from the political orthodoxy.” Essentially, the line featured colorful t-shirts with words like “we free,” encouraging Black Americans to leave the Democratic Party. While the specifics of these investments are not always disclosed, they obviously play a role in her expanding financial portfolio.

In addition, Owens and her husband, George Farmer, own several properties. Farmer is a British businessman and former CEO of Parler, a now inactive conservative app. In 2023, Parler was acquired by media conglomerate Starboard in 2023. Their investments in real estate further bolster their net worth, providing both luxury and financial stability.

Owens and Farmer married in 2019. Now the couple shares three children together. In January 2025, Owens announced they’re expecting a fourth. The political commentator believes motherhood shapes her fierce approach to politics. 

“In a way, pregnancy has better focused me,” she told The Daily Wire in 2022. “These debates are no longer just political for me—they’re personal. The stakes seem much higher when you are starting a family. Whatever decisions we land upon as a society will have real implications for your child’s future.”

What Is Candace Owens’ Net Worth?

While net worth estimates vary, sources suggest that Candace Owens’ net worth ranges between $5 million and $10 million as of 2025. This figure accounts for her earnings from books, media appearances, speaking engagements, and business investments. Candace Owens’ financial success is a result of strategic career moves, leveraging media opportunities, and building a strong personal brand. 

Whether through political commentary, book sales, or business ventures, she has established herself as a prominent figure with a growing financial empire. As she continues to expand her influence, her net worth is likely to rise, making her one of the most financially successful conservative commentators of her generation.