There's a familiar face on the cover of Ebony Magazine this month: Destiny Jones.
If her name doesn't sound familiar, her lineage definitely does — she's the eldest daughter of Nas, one of the greatest rappers of all time.
Destiny's mother, Carmen Bryan, detailed her relationship with Nas in her blockbuster book, It's No Secret: From Nas to Jay-Z, from Seduction to Scandal — A Hip-Hop Helen of Troy Tells All. But while Carmen prefers to be known as the hip-hop Helen of Troy, Destiny prefers to be known as a girl-boss in her own right.
"When I was around 19, I still had a huge love and passion for lip gloss," she told Ebony. "I always wore a lot of different brands and would mix them together because I didn’t always like the feeling and consistency. I decided to start my own organic lipgloss line, [Lipmatic], and branded it to incorporate New York, hip-hop, and the culture that I grew up in."
Destiny also told the outlet that most of the names on the makeup reference hip-hop classics. She has lipgloss named after Ms. Lauryn Hill, for example, and another one named after the Queens, NY neighborhood of Jamaica, where she was raised.
Destiny has grown the lipgloss line into a full makeup line called Matic Cosmetics — a hat-tip to her father's Illmatic. But while Nas's legacy in hip-hop is cemented amongst the male emcees that have come in his wake, Destiny prefers to be an inspiration for Black women.
"I am inspired by the next generation of young Black women," she said to Ebony. "It’s important to me to be a positive role model and put myself in a position where I’m able to give as many opportunities as possible to like-minded creative young Black women who have their own stories to tell."