Nothing is better than having a brand that you know you can truly stand behind, knowing that they truly stand behind you. And Dove is one of those brands.

The personal care brand co-founded the CROWN coalition to advance The CROWN Act, an “anti-hair discriminiation legislation.” The acronym stands for “Creating a Respectful and Open World for Natural Hair.”


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Outside of spearheading The CROWN Act petition, which now sits at 440,000 out of 500,000 signatures, Dove is doing its part to create a space for women of all ethnicities to wear their hair in its natural state, loudly and proudly. Whether that be in schools, the workplace and beyond.


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CROWN Day is returning for its third annual celebration on Sunday, July 3rd, and Dove is continuing to play its part in welcoming inclusion for natural hair textures. The brand has unveiled its Dove Amplified Textures hair care line, which strives to “enhance the beauty of curls, coils, and waves.”

Made with Dove’s Moisture Amplifying Blend, this line provides the hair with endless “nourishment and care.” In addition, every product is infused with “customized natural ingredients like honey, jojoba, aloe and coconut oil, to deliver maximum moisture and care for every hair type.”

Discover the product range below!

This product promises to “change your wash days for the better.” It’s free of sulfates, removes build-up, and imparts a noticeable shine.

This conditioner is infused with coconut milk and adds an endless amount of moisture which provides “maximum slip” to comb through the hair with ease.

This creamy mask promises to “revive” hair, creating less breakage for strong and healthy strands. Infused with honey, this mask deeply nourishes the hair shaft.

This “rich and creamy” product preps the hair for “long-lasting definition and moisture,” and protects against “daily styling damage.”

This Butter Cream is perfect for twist-outs, wash-n-go’s and more! It enhances your natural curl pattern, and leaves the hair feeling super soft.

This styling gel is formulated with flaxseed and provides a lightweight hold to the hair without adding flakes and crunch. It’s alcohol-free and can also be used to slick down edges.

This finishing gel “doubles as a styler” and promises to leave the hair super defined, moisturized, and frizz-free.

Be sure to also check out the Dove Kids Hair Love collection as well!