Eva Longoria is more than just a household name in Hollywood. She’s a director, producer, entrepreneur and activist who has built an impressive financial empire over the last two decades. From her breakthrough role in “Desperate Housewives” to directing box office hits and launching brands, Longoria’s career trajectory is inspiring. With projects that center Latinx voices and investments that expand generational wealth, she’s proven that her success is no accident. Instead, it’s a masterclass in longevity and legacy.

Longoria has an unshakable presence at major film festivals, and global brand campaigns. While many know her, few realize the depth of her financial portfolio. Here’s everything to know about how she made her money and why her net worth reflects more than just a Hollywood paycheck.

How Did Eva Longoria Become Famous?

Longoria was born in Corpus Christi, Texas, to Mexican-American parents and is the youngest of her siblings. She earned her Bachelor of Science degree in Kinesiology from Texas A&M University-Kingsville before entering the acting industry. Longoria’s big break came when she landed the role of Isabella Braña on “The Young and the Restless” in 1973. However, it was her portrayal of Gabrielle Solis on “Desperate Housewives” starting in 2004 that made her a global sensation.

The latter series ran for eight seasons and became a cultural phenomenon, earning seven Emmy Awards and three Golden Globe Awards during its run. Additionally, Longoria’s role, as well as her several award nominations, helped her negotiate a peak salary of $325,000 per episode by the show’s end, according to Deadline. That contract not only secured her place in television history, but also set the stage for her career pivot.

What Is Eva Longoria’s Most Successful Movie?

Longoria has had roles in dozens of films and series, but her feature film directorial debut “Flamin’ Hot” became one of her most popular movies. Released in 2023, the drama comedy follows Richard Montañez, the Frito-Lay janitor who claimed to have invented Flamin’ Hot Cheetos. While the story sparked some public controversy over its accuracy, the Oscar-nominated film was a success, debuting on both Disney+ and Hulu.

Beyond “Flamin’ Hot,” Longoria also starred in movies like “Over Her Dead Body,” “Harsh Times,” and “Dora and the Lost City of Gold.” Her consistent work in television, including executive producing “Devious Maids,” has kept her both relevant and profitable.

What Businesses Does Eva Longoria Own?

Longoria’s net worth isn’t just from acting. In addition, she’s a savvy entrepreneur with investments that span multiple industries. In 2021, Longoria co-founded Casa Del Sol, a luxury tequila brand that emphasizes Mexican heritage and craftsmanship. Her commitment to authenticity and women-led leadership helped the brand stand out in a crowded market.

Longoria has represented L’Oréal Paris as a brand ambassador for over 15 years. She also launched a clothing line and explored culinary ventures, including publishing her bestselling cookbook, “Eva’s Kitchen.” Her production company, UnbeliEVAble Entertainment, is responsible for several scripted and unscripted projects that spotlight Latina stories and talent. Under that umbrella, she has executive-produced series like “Grand Hotel,” which followed the telenovela-style drama of a hotel in Miami. 

“Our world is based in Miami, so I think it’s important as a producer to represent that world authentically. If we’re in Miami, everything about our show should look like Miami, which is 80% Latinx,” Longoria told Refinery29. “You can’t just do diversity to check a box — it has to be authentic to the world you’re creating. In our show, everything is derived from these cultures, whether it’s the food, the words. It’s important.”

What Real Estate Does She Own?

Longoria’s real estate portfolio further bolsters her multimillion-dollar status. According to the Los Angeles Times, in 2020 the actress sold her 2.75-acre compound in the Hollywood Hills for $8.25 million. She also reportedly owns properties in Texas and Mexico and has flipped several homes in California over the years. Her real estate strategy reflects her long-term investment mindset: buy smart, build equity, and sell at the right moment.

What Is Eva Longoria’s Net Worth?

As of 2024, Eva Longoria’s net worth is estimated to be $80 million, according to Celebrity Net Worth. Her income sources include acting and directing, brand endorsements, business ventures, and smart real estate investments. In addition to her professional success, Longoria is known for her philanthropic work. She founded the Eva Longoria Foundation, which supports Latina entrepreneurs and students through mentorship and educational programs. In 2019, she spoke to Forbes about the advice she had for young entrepreneurs, specifically of Latinx descent. 

“Credit is the passport into the financial world. If you don’t have good credit, you’re not getting a bank loan. You’re not getting venture capital. You’re not getting investors,” she said. “You have to prove you are fiscally responsible prior to starting your business. Get your student loan debt down. Get your credit card paid off. Make your car payments on time, so when any financial person looks at your portfolio, they give you a shot.”

Whether she’s building wealth or giving it away, Longoria’s financial journey reflects her passion for equity and impact.

Frequently Asked Questions

How Did Eva Longoria Become So Rich? Longoria became rich through a combination of television success, smart business ventures, investments, and long-standing ambassadorships. Her transition from actress to director and entrepreneur significantly boosted her earnings.

What Is Eva Longoria Doing Now? Longoria is actively producing, directing, and advocating for Latinx representation in Hollywood. In addition to working on new film projects, she continues to run her foundation and serve as an ambassador for major global brands.

Is Eva Longoria a Billionaire? No, Longoria is not a billionaire. Her estimated net worth is $80 million as of 2025.