Fashion designer Gabi Gregg partnered with Dove to celebrate Fat Liberation Month. In an Instagram post, she explained that “fat liberation” equals freedom.

“I’m the biggest size I’ve ever been, but I refuse to put my life on hold. #DovePartner Fat liberation is about freedom. The freedom to choose to move my body, date, socialize, eat, travel, and live life to the fullest without the shame, worry, and conditions that society tries to make us adhere to. I choose to live in and love my body unconditionally, as it is right here, right now. What does fat liberation mean to you? What changes would you like to see? Learn more about the movement to end body size discrimination at #SizeFreedom @Dove @naafaofficial @FLAREJustice,” she wrote.

In the video, Gregg lives freely—traveling, visiting friends, and working out.

People Tell Gabi Gregg What ‘Fat Liberation’ Means to Them

Followers flooded Gregg’s post with their own personal stories.

“Fat liberation to me means letting people live their lives as they are with joy. It means making sure that all people are welcomed and taken care of when I’m in a space. Making space for people just brings more joy!,” read one comment.

“A woman recently brought to my attention that I’ve put weight on. Her comment sent me through the a gamut of emotions from guilt to sadness; I decided not to internalize anything – it’s really not about me. I’m so grateful you shared this post. It’s synchronicity for me.” another user shared.

Another used commented that they “never knew it had a name, but that’s definitely my definition of fat liberation. Thank you for this.”

About Fat Liberation Month

This year is The National Association to Advance Fat Acceptance (NAAFA) third annual Fat Liberation Month. According to their official website, they strive to empower fat people through education, advocacy, and support. August is dedicated to uplifting and celebrating the fat community while confronting and challenging the deeply ingrained societal biases against larger bodies. This month also highlights the rich diversity of experiences, voices, and stories that individuals in the fat community bring to the world.

NAAFA will host numerous fun and educational activities for the community that show how fat people thrive despite society’s biases and prejudices.