Brunch, in its simplest form, is just a combination of breakfast and lunch. However, this meal has transcended its humble origins into a cultural phenomenon. It is now a social event, a fashion statement, and sometimes, a spectacle that pegs the question: has brunch culture gone too far?

The Rise of Brunch

Brunch started out as a simple affair. If you had a late start to your day and wanted a mix of breakfast foods with a blend of the heartiness, you’d simply opt for brunch. It evolved into classy outings, where friends would gather over mimosas and eggs benedict. Although its evolution started off quaint and simple, no one was prepared for its transformation in recent years.

Brunch has embraced a new identity, transcending its daytime origins into a lively celebration. Day parties with bottomless mimosas, trendy DJ sets and extravagant themes have become the norm. It is no longer about the food. Instead, it’s about creating memories and capturing the perfect Instagram moment.

Hookah and Eggs

While the evolution of the culture has brought excitement and new experiences, it hasn’t come without its challenges. Brunches have turned into spectacles where attendees often focus more on “getting lit” than savoring the flavors of the cuisine. Instead of sitting down to catch up with loved ones over a good meal and a few drinks, its loud music, hookah, bottle packages and dancing in the aisles.

The pressure to be seen at the hottest brunch spot, wear the trendiest outfits and party with your friends can sometimes overshadow the joy of the gathering.

Brunch has come a long way from its modest beginnings, transforming into a dynamic cultural phenomenon. What was once an opportunity to connect with friends has now turned into daytime nightlife. Brunch has the opportunity to evolve once more, but will it trend towards its roots or continue to become more extravagant?