Matchmaking is finding its way back as a mainstream dating option.
Shows like “Love Match Atlanta” and Netflix’s “Indian Matchmaking” show the practice in action as singles are paired with potential romantic partners. The resurgence of matchmakers come at an opportune time as the once-popular dating apps slowly decline.
Gen Z is one generation that is ditching dating apps and opting for other ways to find love. In a 2023 study, Axios and the Generation Lab surveyed 978 college and graduate students nationwide about their use of dating apps. As Gen Z is one of the target demographics, but 79% said they don’t use any even as infrequently as once a month.
Tinder, Hinge and Bumble once ruled the dating world but have since experienced a drop in user engagement.
Although there has been a dip in Gen Z users, dating apps have been successful for other groups of people. Forbes Health reported that individuals between 43 and 58 have been the most successful with online dating. A survey of 5,000 people found that 72% said meeting on a dating app led to a romantic relationship.
While digital dating remains a primary outlet for seeking companionship, singles are expanding their options. For Black singles, specifically women, the dating pool is even more challenging. Investing in a matchmaker, however, appears to be a beacon of hope for Black women and others who are close to quitting the online dating world.
Shaneeka McCray founded the matchmaking agency HelpMeetClub. McCray is a certified matchmaker who works with professional singles on their quest for love. With a high success rate, particularly among her female clientele, McCray is transforming how people approach matchmaking and relationships.
How Does Matchmaking Work?
The process typically starts with a screening. Similar to a job interview, a matchmaking screening can touch on several topics. Clients talk about their dating goals, aspirations, values, belief systems and other factors contributing to their lifestyle and dating life. The next step is for a matchmaker to find matches that align with the information provided by their client. The dating phase soon follows. Typically, matchmakers check in with their clients during this phase for feedback.
The HelpMeet Club follows a similar format but initially encourages clients to familiarize themselves with the principles of the three-month program. McCray uses the law of attraction as an approach for her services. The law of attraction is rooted in thoughts manifesting experiences. It suggests that positive thoughts bring positive outcomes and vice versa. Additionally, McCray provides support and guidance throughout the dating process. After giving her clients the tools and skills for a thriving relationship, the ultimate decision is left to her clients.
Who Is Matchmaking For?
Matchmaking services are for people who have struggled or had past challenges with dating.
At the HelpMeetClub, McCray said she works with singles who want to understand and clear their blockages to foster enduring relationships. She is approached by people who seek personal development while searching for their ideal partner. The ultimate goal is to help those striving for a committed relationship or marriage.
This different way of dating has become a more viable option for Black women because of its intentionality.
“It appears we are in an era of personal growth, where people are no longer content with mere survival; they are seeking satisfaction in every facet of their existence,” McCray wrote in an email.
While it is customary for Black women to seek dating advice from family or friends, a matchmaker provides professional guidance and advice that is aligned with a client’s goals.
What Are The Benefits of Matchmaking?
Matchmaking services are useful because they raise awareness of common challenges, such as negative dating patterns, and help people find resolutions. Other benefits include offering quality matches, personalized experiences, engaging with like-minded individuals and more.