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How this CEO and Editor-in-Chief works less to be more successful

by christinecauthen

“I don’t work as much as I used to,” says Necole Kane, CEO and Editor-in-Chief of xonecole.com. And that’s a conscious decision that has brought her even more success.

“When I had a celebrity gossip site, I spent every waking moment of the day working,” she says, “You might think you’re scrolling social media casually, but you’re looking for a story. Every phone call was work related.  Every person and friend I knew was a business associate. I never turned work off for eight years. I didn’t even date. So, when I created my new brand, for the first year I saw myself going down that same path. I remember saying to myself, ‘This is a mistake, this isn’t what I want for my life.’ But it’s now going on two years since I’ve launched and I’ve rebranded and re-strategized.”

Her ability to work less and work smarter comes from putting people in place who she trusts to help run it and also changing her goals and expectations to be flexible.

Now Necole doesn’t put pressure on herself to put out a ton of posts each day. She focuses on quality over quantity and tells herself a few less posts is ok. And it is.

“Now that I’ve switched the way I work on my new site, I’m living my life in such a way that sometimes I wake up and I’m like ‘I love my life,’” she says, “This is how I envisioned my life.”

Necole’s site is now focused on women empowerment and lifestyle. It serves to empower and inspire young women to live their best lives through personal essays about relationships, beauty, fashion and career advice.

Before this current iteration, many knew Necole as a “gossip blogger,” but her path to where she is now is anything but traditional.

After going to school in Maryland for Electronic Media and Film, Necole always thought she would be a screenwriter or producer in Hollywood. But after her mom passed away, she got writer’s block.

“All the stories and creative energy I had before, I couldn’t channel,” she says, “So I was living with my aunt at the time in a small room in Maryland and I started a blog to pass the time and to keep my mind busy.”

From there, her blog took off and surpassed anything she could have imagined. But it was important for her to take a step back and create xonecole.com in order to keep her brand true to what she wanted.

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Beyond the workday

And with her mission to spend less time working, she’s able to create time for friends and family like never before.

“I missed weddings, birthdays, funerals and a ton of milestones before, so when I left my old site I wondered if my friends would still be there,” she says, “I eventually realized that if they weren’t there, I had no one to blame but myself. Sometimes you have to realize what kind of friend you’ve been to others and be the friend you want to have.”

Beyond just relationships, self-care for Necole comes in the form of eating healthier (it helps her mood and productivity) and competing in fitness competitions.

Self-care has been a priority that she’s found a routine for in her current home in Arizona, but with a career transition and move to New York on the horizon, Necole’s now having to think about what self-care looks like and how she will practice it in a new city. But one thing remains — it’s still a priority for her.

From AM to PM

Each morning, Necole gets up and turns on her diffuser with peppermint. Before she leaves bed, she has a moment where she prays and centers herself by setting intentions for the day.

“A practice I use is an intention planner or intention map,” she says, I put it out in the universe and say ‘I’m going to get this opportunity, I’m going to get this increase in income,’ and state how I want my day to go, even with personal relationships.”

Then she’ll make eggs and oatmeal for breakfast, drink between 8 and 32 ounces of water and open her blinds.

“Opening my blinds is the best part of my day,” she says, “I close them every night so I can open them again in the morning. Letting the sun in really makes my day.”

All of this happens before Necole plugs into what the world is doing.

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Then she can indulge in some self-care through a workout. She jogs for 30 minutes each day, and ends the day with a good weightlifting session.

As far as hair and makeup, Her go-to for foundation is Laura Mercier’s Candleglow Soft Luminous foundation. I also like their translucent setting powder (although she’s looking for a talc-free alternative) and their face illuminator powder in a golden, shimmery shade.

“And if you’re on a budget, Sephora samples will save your life,” she says, “I couldn’t justify me spending money on that foundation without me trying it thoroughly first.”

At night, she uses Aveeno face wipes to remove makeup and leave her skin moisturized. She also swears by Belif’s The True Cream- Moisturizing Bomb. Those, paired with St. Ives face scrubs and the Neutrogena acne wash, keep her skin smooth, hydrated and healthy.

Throughout the day, she uses Calm.com to listen to waterfall sounds.

“I love that as background music when my mind is all over the place,” she says, “It’s like meditation. That gets me back centered.”

And to-do lists keep her on track. Her favorite to-do list app, Momentum allows you to you open your browser and see your tasks for the day.

But something that dictates every decision Necole makes in life is a simple quote, “If it costs you your peace, it’s too expensive.”

It allows her to contribute to her legacy in a positive way, even when she’s offered good money for a deal or a job opportunity — some things are just not worth it. And there’s unlimited value in knowing what will move your life in the direction of your dreams.


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