H&M and Buy From A Black Woman are joining forces for a third year to host the Inspire Tour. The cross-country event will empower and inspire Black women-owned businesses and those who support them.
The Inspire Tour is a multi-city pop-up shopping event that will visit five cities: Philadelphia, Charlotte, Houston, Los Angeles and Atlanta. The tour highlights local Black women-owned businesses, encourages communities to shop from local vendors, and serves as a networking opportunity for business owners.
“The Inspire Tour highlights Black Women Business Owners who are finding, owning, and living out their ambitions,” said Nikki Porcher, Founder of Buy From a Black Woman. “Their stories of triumph over adversity showcase the victories in their communities, which inspires both entrepreneurs and consumers who dare to want more to keep reaching for their dreams.”
The 2023 Inspire Tour Schedule
Charlotte, NC – Saturday, July 8
Presenting: Flex-n-Fly, Lizzie’s All-Natural Products, MLP Media, The Artsy Girl and VigorWicks Candle Co.
H&M South Park Mall
4400 Sharon Rd, Charlotte, NC 28211
10:00 AM – 4:00 PM
Atlanta, GA – Thursday, July 27
Presenting: Anna + Pookie, Copper & Brass Paper Goods, Perfectly Cordial, Mahogany Brown Candle Co., Sainte Nel, Our Family’s Doing Yoga, The 125 Collection and Joy of Beauty
H&M Atlantic Station Green
231 18th St NW, Atlanta, GA 30363
5:00 PM – 8:00 PM
Buy From A Black Woman
Porcher founded Buy From A Black Woman 2016. According to the group’s official website, it is a non-profit organization that connects over 600 Black women-owned businesses across the U.S. and provides community support to help those business flourish.
In 2021, the non-profit started partnering with H&M. Since then they have hosted more than 100 workshops and trainings for Black Women Entrepreneurs and awarded 45 business grants. The partnership also offers an accelerator program to Black women.
“H&M is committed to using its platform to promote economic inclusion and spark growth for Black women entrepreneurs because when their businesses flourish, entire communities thrive,” said Donna Dozier Gordon, Head of Inclusion and Diversity for H&M Region Americas. “Nikki Porcher has been instrumental in elevating these incredible businesses, ensuring they are poised for long-term success, and we are proud to stand with her and Buy From a Black Woman to make lasting change.”