Nobody snags the attention on social media like Jayda Cheaves. The 27-year-old mother, entrepreneur and social media star has been making bank since she was in her teens.
“I always knew I wanted to be my own boss. I always knew I was going to one day have an empire,” Cheaves told Teen Vogue in 2022.
From going viral on IG in her early days to gaining over 8 million social media followers today, you can’t help but wonder: what is her net worth?
Early Viral Days
Jayda Cheaves was a social media star since her teenage years. At 15, the mogul in the making started selling her clothes on Poshmark to her thousands of social media followers. Then, she forayed into her first official business, Amour My Hustle. Under that brand name, she sold t-shirts named after her former Instagram handle @amourjayda. Next, she took a risk by graduating high-school early, moving to Atlanta, Georgia, and launching AmourJayda Hair. According to Cheaves, selling bundles generated millions.
“[From] 2016 [to] 2018, I made $2.5 million, and that was just off of hair,” she told Rolling Out in 2018.
She eventually closed down the hair business for good after receiving low quality hair from her international vendors.
Instagram Influencer Extraordinaire
Along with being a business owner, Cheaves has partnered with many high profile brands. Her roster includes starring in campaigns for PrettyLitteThing, Savage X Fenty, and Fashion Nova. In December 2024, Cheaves modeled in a blonde waist-length wig promoting Kiss Colors & Care wig products. Also in 2024, True Religion’s “From Baddie to the Baddest” campaign featured the entrepreneur. She channeled her inner Western cowboy in a slew of studded denim looks.
Motherhood
In 2019, Cheaves welcomed her first child with rapper Lil Baby. Their son, Loyal Armani Jones is a child boss in his own right. In 2021, Cheaves gifted her son a book business, releasing “A Day with Baby L.A.” He also often models in children’s clothing brand Fidéle Kids, which Cheaves founded.
Waydamin and Jayda Cheaves Beauty
Cheaves has capitalized on her entrepreneurial skills in the past couple of years. In 2021, she introduced Waydamin, a clothing line consisting of athleisure, loungewear and more. Now the brand has amassed over 500,000 followers on Instagram and features six collections to choose from. Earlier this year, Cheaves released her long-awaited beauty line.
“Ive been working on @jaydacheavesbeauty for 2 years straight,” part of her Instagram post read surrounding the news.
Jayda Cheaves Beauty currently offers a single product: the lip kit trio. The set includes a creamy lip pencil, a pigmented lip gloss and a hydrating lip oil in the shades, mocha, amour and ice, respectively.
What is Jayda Cheaves Net Worth?
Although not confirmed, Cheaves estimated net worth is around $4 million. This makes sense considering her influential reach as a model, marketer and business owner on social media.