If there’s one thing the girls love more than Jayda Cheaves, it’s her clothing line Waydamin.

 

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The 23-year-old socialite and entrepreneur announced the release of her brand in early 2021, and ever since then it’s been a hit – with items selling out within hours of the launch.

Some fan-favorites of Cheaves’ previous collections have included velour sweatsuits.

 

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As well as fitted basics, comparable to Kim Kardashian’s SKIMS.

 

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Waydamin’s most recent launch capitalized on the hot summer months, putting swimwear at the forefront of its designs. The lineup included bright neon tops and bottoms, accented by Cheaves’ signature symbol – a heart sign. And left the girls reeling to grab a set.

 

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Cheaves even hosted an Atlanta pop-up shop that brought fans out by the thousands.

 

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As the brand continues on its trajectory upward, Cheaves has quietly readied her next collection for its launch.

Subscribers of the Waydamin website were greeted with an email notification Friday morning which notified them of “the return of a new collection.”

In the email, subscribers were told to “grab your card cus it’s almost on…” Waydamin’s Pre-Fall collection will be released tonight at 10 PM EST.

If you’re as ready as we are, take a look at some pieces ahead of the collection’s launch. And ready your coins!

 

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beautyJayda CheavesJayda WaydastyleWaydamin