As women who proudly wear our hair as a shining symbol towards our excellence, it's forever important that we instill that same level of confidence in our children and future generations. In the ongoing commitment to create a world where every young girl — and every woman — have the confidence to feel beautiful wearing their hair however they choose, Kelly Rowland and Dove have joined forces to create a power anthem inspired by real stories of young girls who face adversity when it comes to their hair.
Photo: Kelly Rowland x Dove
To act as the soundtrack for this inspiring campaign is Rowland's latest song, "Crown." Written and produced by the iconic singer, this power anthem breaks down the narrow definition of beautiful hair and encourages girls to wear their manes with pride!
“Growing up, I felt many of the pressures young girls face today when it comes to embracing their hair, but my mom would always tell me that your hair is your crowning glory and you should wear it proudly,” said Kelly Rowland in a recent press release shared with 21Ninety. “This song is very personal to me and, having met many of the real girls who inspired it, I am incredibly proud to be partnering with Dove to spark this conversation and encourage girls everywhere to love their hair.”
Photo: Kelly Rowland x Dove
According to a recent study conducted by Dove, "65% of young girls view their hair as a form of self-expression, however, nearly 50% say their hair can make them feel self-conscious." Piyush Jain, Unilever Vice President of Marketing and General Manager of Hair Care, shared with 21Ninety that “we are committed to celebrating all hair types, especially for young girls who start thinking about their hair’s appearance as early as age 7. Working with Kelly Rowland to produce ‘Crown’ allows us to share that message in an exciting way that we believe will resonate with girls everywhere.”
To all the young Queens wearing their hair with pride, we see you! #MyHairMyCrown
Check out the music video to Kelly Rowland's, "Crown," below.
Video: Kelly Rowland x Dove
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