Actress and philanthropist, Lala Anthony has officially ventured into the beauty market with the release of her haircare line, Inala.
The star credits the inspiration of the line to her grueling schedule working as an actress, stating to WWD, “Because of the nature of my career and being on set so often, my hair is constantly tugged, pulled and heat styled. Over time, the damage to my hair became noticeable and I went on a hunt for something to help restore my hair’s health.” Once the star discovered a solution that worked for her, she had to “share it with the world.”
Inala has launched with one sole product, The Power Potion; a scalp and hair treatment formulated with rice water, biotin, and arginine. Anthony shares, “In learning about rice water and creating our signature rice water complex, I learned hair health starts at the scalp but doesn’t end there. It starts at the scalp, moves to the strand and weaves through our internal self. Stress, sleep, what we eat, where we live and how we style are only some examples of hair health factors. Inala’s goal is to approach hair health from a multilayered view, literally from the crown down.”
And this approach has proven to be a success. According to the brand, Inala’s Power Potion reportedly increases "hair growth in as little as four to six weeks when applied twice daily.” And if that sounds a little too good to be true, Anthony has even shared some photos to prove the product’s effectiveness.
Inala currently offers other hair tools such as its scalp massager, bamboo comb, and silk pillowcase; but also plans to expand its product range as it receives customer feedback and really begins to “navigate product development based off their [customer’s] desires and needs.”
To purchase your own products, head over to shopinala.com!