Louis Vuitton is launching its inaugural makeup line, La Beauté Louis Vuitton, this fall. The brand has appointed the legendary British makeup artist, Dame Pat McGrath, as the creative director for this venture. The collection will feature 55 lipsticks, 10 lip balms, and eight eyeshadow palettes, all meticulously crafted in France. These products will be available in 116 Louis Vuitton stores worldwide. They will also be accompanied by exclusive leather accessories designed to complement the makeup range.
This collaboration signifies Louis Vuitton’s strategic expansion into the beauty sector, aiming to merge its rich heritage with modern innovation. Under the leadership of CEO Pietro Beccari, the brand seeks to offer luxury beauty products that resonate with longstanding patrons and a new generation of consumers.
Pat McGrath’s involvement ensures that the collection will cater to a diverse array of skin tones.
“After working backstage with Louis Vuitton for over 20 years, it is an honor to have a significant role in launching La Beauté Louis Vuitton,” she said in a statement.
The beauty line is set to debut in autumn 2025, exclusively in Louis Vuitton stores. While specific details about the packaging remain under wraps, McGrath hinted that it will feature the brand’s iconic “LV” signature.
This collaboration not only marks a significant milestone for Louis Vuitton. It also reinforces Pat McGrath’s influential role in shaping contemporary beauty standards. Her visionary approach ensures that La Beauté Louis Vuitton will be a harmonious blend of classic elegance and modern artistry.
Why is Pat McGrath Famous?
Dame Pat McGrath is renowned for her transformative impact on the beauty industry. Her career has spanned over three decades. It has been marked by innovative makeup artistry that has graced countless runway shows, magazine covers, and red carpets. McGrath’s collaborations with top fashion houses and designers have solidified her reputation as a creative visionary. In 2015, she launched her own makeup line, Pat McGrath Labs, which quickly became a cult favorite, known for its bold colors and luxurious formulations. Her dedication to inclusivity and diversity has also been a hallmark of her brand, ensuring that beauty enthusiasts of all backgrounds feel represented.
Pat McGrath and the Glass Skin Trend
One of McGrath’s most notable contributions to modern beauty trends is her role in popularizing the “glass skin” look. This trend emphasizes a dewy, luminous complexion that appears almost translucent, reflecting light to give an ethereal glow. McGrath’s creation of the glass skin effect for Maison Margiela’s Spring/Summer 2024 Haute Couture show became a viral sensation, captivating beauty enthusiasts worldwide. The look featured models with an otherworldly, glazed finish, setting a new standard for radiant skin in the beauty industry. Following the show’s success, McGrath introduced the Glass 001 Artistry Mask, allowing consumers to achieve the coveted glass skin effect at home.
Incorporating such innovative trends into her work, McGrath continues to influence and redefine beauty standards, making her collaboration with Louis Vuitton a highly anticipated endeavor.